At AdocMedia, I designed and implemented conversion-focused digital architecture and measurement systems for AdocMedia and Clínica Alma y Belleza. By integrating Reservo with the website and adding an AI chatbot, I reduced patient response times by 80% and reception workload by nearly 75%.
At Defontana, I managed more than USD 150,000 per month across Google, Meta, TikTok, LinkedIn, and Bing Ads for four B2B software lines. I increased leads by 30%, reduced CPA by 40%, and raised lead-to-MQL conversion from 22% to 40% through full-funnel strategy and HubSpot nurturing.

