Esmeralda Zefi

I'm leading end-to-end marketing for a heart failure and arrhythmia monitoring platform, translating ECG, PPG, and PCG clinical evidence into accurate HCP and patient-facing content.

In my current role, I manage a €90K budget, support clinical validation across eight Spanish hospitals, and build relationships with cardiology KOLs and referring HCPs. My work generates 450+ qualified clinical leads per quarter, up 85% year over year, while supporting therapy adoption and pipeline tracking through HubSpot and Salesforce.

Previously at Pantea Group, I managed a €120K performance marketing budget across Google, LinkedIn, and programmatic channels, delivering 3× ROAS. I also led a Mailchimp-to-HubSpot migration that improved customer retention by 28% and coordinated seven external agencies across Spain.

I'm comfortable bringing marketing, Clinical/Product, Medical Affairs, commercial teams, and vendors together in matrixed environments. I bring experience in international congresses including MEDICA, event delivery, and multilingual communication across European markets.