NoCode Freaks

I’m a Digital Transformation, Artificial Intelligence, and Business Strategy leader with more than 20 years of experience in business digitalization, technological innovation, and AI-driven process optimization. I specialize in the Retail and Education sectors, leading high-impact projects for organizations including Grupo Comercial Control, Del Sol, Woolworth, Tecnológico de Monterrey, PepsiCo, BBVA, the World Bank, and CEMEX.

Since January 2019, I’ve worked as an AI and Digital Transformation Consultant at Xypnotic Media, providing consulting focused on artificial intelligence, digital transformation, and business digitalization. I’ve implemented open-source recruitment and candidate selection systems for Mexico’s Chamber of Deputies and the Federal Government, developed digital platforms generating more than 200,000 monthly visits, and automated content generation and publishing workflows using AI.

From 2009 to December 2018, I served as National Director of Technology and Innovation at the School of Government and Public Transformation — Tecnológico de Monterrey, where I led digitalization of corporate education and e-learning, built learning communities for major institutions, and managed budgets exceeding MXN $1 million for LMS platforms and virtual learning communities. In my current role (Grupo Comercial Control), I lead AI and digital transformation strategy, including implementing an AWS Generative AI chatbot to improve internal customer experience and streamline access to frequently requested information.