Erika Segura

Provides digitalization consulting for small businesses, including customer-journey mapping and online lead capture. Designed a UX/UI lead-capture website for a transportation company and is building an acquisition funnel for a wellness brand.

Served as primary contact for Amazon, Wayfair, and Home Depot, coordinating sales, logistics, and warehouse teams. Launched and managed a merchant-fulfilled Amazon Seller account and reduced return rates by 50% on a Home Depot B2B account through data analysis and process alignment.

Analyzed card transactions to identify fraud and theft patterns, flagging suspicious merchants for proactive blocking. Produced monthly fraud-typology reports used by digital security and product teams.

Planned denomination-level cash supply for retail store networks, building per-store reports and scheduling deliveries with armored-transport carriers. Worked in SAP and internal banking systems.

Negotiated with suppliers and managed purchasing budgets, timelines, and vendor documentation for kitchen projects.

Pursuing a Master's in Digital Marketing with focus on UX, analytics, and neuromarketing, expected completion in December 2026.

Completed a 200-hour Yoga Teacher Training in Hatha/Vinyasa and taught group classes in El Salvador.

Completed 100% of credits for a B.Sc. in Business Management; diploma in issuance expected in 2027. University rated H+ in Germany's ANABIN database.