I'm looking to lead digital commerce, ecommerce operations or transformation initiatives where I can combine strategy, technology and execution to help organizations grow. The most rewarding work for me involves building alignment across teams, modernizing platforms and delivering measurable improvements in revenue, customer experience, and operational performance.
Fabian Duarte
@fabianduarte2
Digital Commerce Leader with 15+ years driving Shopify Plus migrations, platform transformation, and ecommerce growth from $20M to $60M+ across global
What I'm looking for
I've spent the last 15+ years helping companies grow and modernize their digital commerce operations, leading platform migrations, enterprise programs and cross-functional initiatives across B2B and B2C businesses.
Most recently at Greenworks Tools, I led the digital commerce roadmap and migration from Magento to Shopify Plus, helping scale ecommerce revenue from $20M to more than $60M while supporting global storefront expansion and ongoing optimization efforts.
My experience spans Shopify Plus, ecommerce operations, digital transformation, enterprise integrations, CRO, analytics and Agile delivery. I enjoy working at the intersection of business and technology, partnering with teams across engineering, marketing, finance and operations to solve complex problems and deliver measurable results.
Prior to ecommerce leadership roles, I spent several years at IBM leading global programs across 35 countries, building a strong foundation in operational excellence, governance, and large-scale project delivery.
Today, as Co-Founder of Kafanix, I help manufacturers, distributors and growing brands improve digital commerce operations, modernize technology platforms and implement scalable solutions that support long-term growth.
Experience
Work history, roles, and key accomplishments
Co-Founder & Principal Consultant
Kafanix E-Commerce Solutions
May 2026 - Present (1 month)
Co-founded an e-commerce and digital transformation consultancy advising manufacturers and B2B organizations on Shopify-based modernization, system integration, and digital commerce operations. Built go-to-market and partner channels for SaaS enablement covering dealer management, order processing, fulfillment, and customer experience.
Senior eCommerce Digital Leader
Greenworks Tools
Nov 2021 - Feb 2026 (4 years 3 months)
Directed enterprise e-commerce platform rollouts across US, EU, and UK markets, improving automation, data integrity, and performance through API/middleware architecture. Drove 15% YoY digital revenue growth (including $10M overperformance and $1M cost discipline) and delivered CRO modernization that increased engagement by 20% while reducing cart abandonment by 12%.
Project Manager
Wagento Commerce
Sep 2020 - Nov 2021 (1 year 2 months)
Led end-to-end delivery of complex digital initiatives, including enterprise website redesigns, web application implementations, payment gateway development, and Magento-based e-commerce programs across LATAM and US markets. Managed global teams using Agile/Scrum and governed scope, schedules, budgets, and risk to ensure on-time, on-budget execution.
Account Manager
Sabio España
Jun 2018 - Aug 2020 (2 years 2 months)
Served as regional commercial lead for Mexico and Latin America, driving new business development, contract negotiations, and executive client engagement across enterprise accounts. Led POC deployments of advanced analytics platforms and bridged sales-to-delivery transitions to maintain client confidence through disciplined communication and alignment.
Program Management & Operations Leader
IBM
Aug 2010 - Apr 2018 (7 years 8 months)
Provided progressive leadership in global program management and PMO operations across multinational enterprise accounts spanning 13 countries. Reduced rebilling exposure from 22% to 6% (mitigating ~ $2.9M USD quarterly financial risk) and improved financial and operational performance with data-driven governance and productivity reporting (target savings $100K–$400K annually).
Education
Degrees, certifications, and relevant coursework
University of Texas - Pan American
Bachelor of Business Administration, Business Administration & Finance
2001 - 2007
Earned a BA in Business Administration & Finance at the University of Texas - Pan American from 2001 to 2007.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
kafanix.comSalary expectations
Social media
Job categories
Skills
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