Alessandra User
@alessandrauser2
I build multi-channel marketing campaigns, product-launch materials, and digital content that increase visibility and engagement.
ItalyWhat I'm looking for
I've supported product launches and brand initiatives at Gilead Sciences, GlaxoSmithKline, AICA, and Balto Braces across pharmaceutical, education, and beauty-related markets. At Gilead, I developed the Trodelvy product webpage for a medical audience, supported 15+ promotional materials, and coordinated 150+ ECM events.
I'm experienced in multi-channel B2B and B2C content, market and trend analysis, SEO, e-commerce, digital analytics, and event management. At AICA and Balto Braces, I improved email open rates, social engagement, website traffic, organic traffic, and conversions through content, Webflow, keyword research, and SEO.
Experience
Work history, roles, and key accomplishments
Marketing and Communication Specialist
AICA
Dec 2025 - Present (8 months)
Created promotional materials including banners, emails, and social posts, achieving a 20% increase in open rate and 15% increase in engagement. Managed homepage and news content on Webflow, resulting in an 18% average increase in traffic.
Education
Degrees, certifications, and relevant coursework
University of Verona
Master's Degree, Marketing and Corporate Communication
2020 - 2023
Grade: 4.0
Activities and societies: Erasmus program at Uniwersytet Wrocławski
Master's Degree in Marketing and Corporate Communication with a thesis on Shopper Marketing, achieving a GPA of 4.0.
Tech stack
Software and tools used professionally
Availability
Location
ItalyAuthorized to work in
Job categories
Skills
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