Open to opportunities

Alessandro Cossia

@alessandrocossia

I build trade marketing activations, product launches, and sell-out growth for leading consumer brands.

At Coca-Cola Sibeg, I plan and manage in-store promotional activations for Fanta, Sprite, Lurisia, and Kinley across modern and traditional trade, reaching 5,200 points of sale. I've contributed to annual sell-out volume market-share growth of +2 pp for Fanta, +3 pp for Sprite, +1 pp for Lurisia, and +3 pp for Kinley.

Previously at Fattorie Garofalo, I supported premium dairy brand positioning, product launches, pricing, assortment decisions, e-commerce development, and paid Google and Meta campaigns. I use Nielsen, Circana IRI, sell-in and sell-out analysis to turn market data into practical commercial and marketing actions, and I enjoy bringing brands to life through retail materials, events, sponsorships, and B2B trade fairs.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

Coca-Cola Sibeg

Mar 2023 - Present (3 years 6 months)

Planned and managed in-store promotional activations for Fanta, Sprite, Lurisia, and Kinley across modern and traditional trade channels, implementing POS materials across 1,600 GDO and 3,600 NT points of sale. Launched a new product in the functional beverages category, coordinating cross-functionally with Finance, Production, and Demand Planning, and monitored market performance.

Trade Marketing Nielsen Market Analysis Cross functional Coordination Event Management

Education

Degrees, certifications, and relevant coursework

IPE Business School

Master, Marketing, Retail & Sales

Completed a Master in Marketing, Retail & Sales, a first-level master's program of 900 hours including theoretical lessons, business games, and project work with partner companies.

University of Naples Federico II

Master's Degree, Business Administration

2017 - 2019

Grade: 108/110

Earned a Master's degree in Business Administration with a thesis on internationalization choices and modalities of family businesses, achieving a final grade of 108/110.