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Erick van der Lee

@erickvanderlee

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Seasoned Creative Digital Marketing Specialist / Guru - SEM, SEO, CRO, ORM, PMP, AM, Brand Strategy

United States

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What I'm looking for

I'm a highly experienced digital marketing specialist with a passion for GTM launches, branding/rebranding, lowering CPA while expanding and growing business opportunities through an insightful data driven approach.

By working in multiple Director level roles managing and overseeing SEM, Paid Media, Account Management, Project Management, SEO, UX/CRO, and ORM over the last 20 years, I have a multidimensional view of cross-functional digital marketing strategies and efforts.

I'm a strong advocate for user experience, benefitting the organization with a thoughtful, holistic strategy with insight into each phase of the customer journey and marketing funnel. I bring fresh ideas, integrated and out of the box perspectives, as well as multiple key capabilities to your business which has been successfully applied to PR, branding, client retention, business development and lead/sales growth.

Successful in creating and managing lead generation and direct response marketing campaigns digitally (utilizing facebook ads, google ads, and other digital advertising (DSP) and social media platforms).
My management experience includes creating and mentoring teams, managing external assets, and working in a self-sufficient startup capacity. I use my experience working with major brands and apply the principles and best practices to help organizations of all sizes reach their goals.

Specialties:
Digital Strategy - 20+ Years - Theorize develop and launch dynamic comprehensive digital marketing strategies designed to take full advantage of all available company and agency resources to fulfill client goals and revenue projections.
Paid Search - 15+ Years - Hands on and Department Leader/Director - Creation, Overhaul, Consultation, Expansion, Attribution, Analytics. (Google, Bing/Yahoo, Ask.com, Business.com, Facebook)
SEO - 6+ Team Project Manager - Personally manage and lead multiple SEO projects, utilizing in-house teams and 3rd party vendors to implement strategic SEO production efforts to grow organic traffic/revenue.
Online Media - 9+ Years - Hands on and Department Leader/Director - Program Creation, Consultation, Overhaul, Expansion, Pricing & Placement, Negotiations, Ad Frequency/Optimization, Creative Consultation, Tracking & Analytics.
Account & Project Management - 15+ Years - Ensuring that all Deliverables, Benchmarks & Deadlines are met
Traditional Marketing/Branding - 5+ Years - Print, Radio. Photography, Graphic Design, Copy Writing, Branding, PR & Event Planning
Website/Landing Page Optimization - 15+ Years - Landing Page CRO experience (including design, copywriting & a/b testing). Development and optimization of websites focusing on usability (UX & CRO) to achieve high Conversion Rates & a positive ROI.

Experience

Work history, roles, and key accomplishments

Current

Digital Brand Strategist - Contractor

Current

Villi

Aug 2022 - Dec 2024 (2 years 4 months)

Developed and executed a omni-channel Go-to-Market digital strategy to establish brand identity and drive month over month business growth objectives. Led and optimized marketing initiatives improved CRO via improvde UI Web Design while leading multi-functional teams to further expand and refine brand marketing strategies.

Digital Strategy Brand Strategy SEM Paid Media Social Media Marketing ORM GTM Strategy Project Management CRO Web Development UX Design Content Strategy Content Development Content Creation

Director of Digital Marketing / Brand Strategist

Jacob Tyler

Jul 2020 - Jul 2022 (2 years)

Created, developed and implemented Brand, Rebrand and New Product and GTM digital strategies for multiple brands and products. Managed internal and external paid media teams/assets. Developed brand vision, positioning and storytelling to elevate business results within client organizations. Created data driven paid advertising projection models to establish and verify ROAS viability.

Marketing Manager Digital Strategy Brand Strategy

Digital Marketing Specialist

Freelance

Sep 2019 - Jun 2020 (9 months)

Devised & implemented mulitple digital marketing strategies for three distinct brands.
• Tusker.com: SEO, TripAdvisor Marketing, Lead Generation, Branding
• PHXBusinessDirectory.com: Directory Branding and Lead Generation for directory businesses
• BrokenYolk: Local SEO, Brand Marketing, Affiliate/Franchise Marketing, GMB, Yelp

Training: Trained internal staff to maintain marketing campaigns.

Lead Generation Marketing Marketing Manager Brand Marketing Local Marketing Local SEO

Account Director, Dir. Digital Marketing & Operations

Neil Patel Digital

Feb 2018 - Sep 2019 (1 year 7 months)

Hired as first employee (18 month contract) during agency launch: Solely responsible for the initial creation, development, and implementation of all work flows, all project management processes including the creation and documentation of contracts, operations, procedures, deliverables, tasks, timelines, pricing, asset allocation, SOW’s, Contracts, Reporting & QBRs.

Account Director Project Manager Marketing Director SEO Strategies Business Operations

Digital Marketing Specialist

Freelance

Apr 2016 - Jan 2018 (1 year 9 months)

Create and implement custom digital media strategies to achieve client KPI’s and provide positive ROI.
Quotacy.com - Created positive 140% ROI lead generation campaigns
Gurunanda.com - Created successful ECommerce performing 2X profit margins.
EmeraldX.com - Created mulitple successful vendor and attendee marketing campaigns to ensure 90% minimum vendors and low CPA attendees exceeding estimates.

Lead Generation Ecommerce Trade Promotion Management Digital Marketing Brand Strategy

Digital Marketing Specialist

Streamline Interactive

Sep 2014 - Mar 2016 (1 year 6 months)

Specialized in building relationships through lead funnel CRO and lead nurture strategies identifying high intent leads and enhancing connections at every step of the sales funnel.

Lead Generation Strategy Lead Generation Marketing Lead Generation Analytics Marketing Manager

Digital Marketing Specialist

M2 Impact

Mar 2013 - Aug 2014 (1 year 5 months)

Primary focus was building and optimizing location based digital marketing focusing on Organic SEO, GMB, Social Media, with enhanced efforts on local Social Ads, Google and Print Ads to enhance brand recognition, lead generation and walk-in traffic.

Marketing Manager Local SEO ORM Lead Generation Marketing