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Ericka Contreras

@erickacontreras

Business Development Manager at Britannica Education who developed Mexican-market prospecting strategies and managed sales pipelines with HubSpot and Salesforce.

Mexico

Message

At Britannica Education, I led strategic lead generation and qualification initiatives for the Mexican market. I developed outbound prospecting strategies and managed the sales pipeline using HubSpot, Salesforce, and the BANT methodology.

At Fundación SM / Grupo SM, I managed and retained key accounts, including Ediciones SM, El Barco de Vapor, and Gran Angular. I achieved annual sales targets ranging from 95% to 102% and managed educational and commercial budgets.

As a Consultant at Fundación SM / Grupo SM, I designed educational programs and instructional materials, coordinated academic teams, and delivered training for teachers and educational advisors.

At Universidad Anáhuac Mérida, where I currently teach, I design digital academic content and deliver undergraduate courses in Humanities, Ethics, Comparative Religion, and History of Thought. I also use learning platforms and digital tools to support student engagement.

Experience

Work history, roles, and key accomplishments

Current

Docente Universitaria

Current

Universidad Anáhuac Mérida

Aug 2013 - Present (13 years 3 months)

Designed and updated digital academic content for the Anáhuac Elective Program, delivered undergraduate courses in Humanities, Ethics, Comparative Religion, and History of Thought, and utilized LMS platforms to enhance student engagement.

LMS Digital Learning Tools Active Learning Humanities Ethics Comparative Religion History Of Thought

Business Development Manager

Britannica Education

Feb 2026 - Jul 2026 (5 months)

Led strategic lead generation and qualification initiatives to drive customer acquisition and revenue growth in the Mexican market, developed outbound prospecting strategies aligned with Ideal Customer Profiles, and managed the sales pipeline through CRM platforms.

Lead Generation Sales Pipeline Management HubSpot Salesforce BANT Methodology Data Analysis Marketing Collaboration

Facilitadora Programa Cuantrix

Fundación Televisa

Oct 2025 - Jan 2026 (3 months)

Trained K-12 teachers in programming languages and educational technology tools including Scratch, Micro:bit, and Microsoft Arcade, and implemented game development and mobile application projects in secondary education environments.

Scratch Micro:Bit Microsoft Arcade Computational Thinking Educational Innovation Pedagogical Coaching

Key Account Manager

Fundación SM / Grupo SM

Jun 2020 - Jun 2025 (5 years)

Managed and retained high-value commercial accounts including Ediciones SM, El Barco de Vapor, and Gran Angular, consistently achieving annual sales targets ranging from 95% to 102%.

Key Account Management Sales CRM Budget Management Relationship Management

Consultora Académica

Fundación SM / Grupo SM

Feb 2017 - Jun 2020 (3 years 4 months)

Designed innovative educational programs and instructional materials, coordinated academic teams, and delivered institutional training sessions for teachers and educational advisors.

Education Program Design Instructional Materials Team Coordination Training KPI Management Project Management

Coordinadora de Humanidades y Vida Universitaria

UNID

May 2014 - Feb 2017 (2 years 9 months)

Designed and implemented the institutional student development program VIVE UNID, managed resources for large-scale educational and social events, and developed social impact projects with nonprofit organizations.

Program Development Event Management Resource Management Social Impact Academic Programming Student Leadership

Orientadora Vocacional y Admisiones

Universidad Anáhuac Mayab

Oct 2011 - May 2014 (2 years 7 months)

Executed student recruitment and career guidance strategies for a prospect base exceeding 6,000 applicants annually, and managed admissions conversion KPIs and enrollment efficiency indicators.

Student Recruitment Career Guidance Admissions KPI Management Advising