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Pedro VillegasPV
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Pedro Villegas

@pedrovillegas

Marketing and communications professional at UABC who designs project-based courses and created an AI teaching course.

Mexico
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At Universidad Autónoma de Baja California, I teach Digital Marketing, Business Intelligence, and Event Development. I design project-based assignments, assessments, and multimedia resources for Blackboard, and in 2026 guided eight student teams developing marketing proposals for local cafés and personal brands.

At Zanfer Boxing, I coordinated a creative team of approximately five people and the delivery of photography, video, social media assets, and promotional materials for boxing events in Mexico and the United States. I also liaised with TV Azteca and international production crews.

Through Independent Consulting, I defined project scope with clients, coordinated designers and photographers, and developed promotional materials and WordPress sites for businesses in Tijuana. On the Epigenix project, I created the brand name, set the visual identity direction, and customized its WordPress website.

I designed, recorded, and launched AI for Educators, a course on practical AI use in teaching, producing course materials and setting up publishing and learner access in Hotmart. I also taught branding, advertising, digital marketing, multimedia project management, e-commerce, digital design, market intelligence, and audiovisual production at CESUN Universidad and Universidad Interamericana para el Desarrollo.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Vanderbilt University logoVU

Vanderbilt University

Prompt Engineering for ChatGPT, Prompt Engineering

2024 - 2024

Completed a course on Prompt Engineering for ChatGPT via Coursera.

UD

Universidad Interamericana para el Desarrollo

Master's Degree in Education, Education

Master's degree in Education from Universidad Interamericana para el Desarrollo.

UD

Universidad Interamericana para el Desarrollo

Online Course Design and Development, Online Course Design

2018 - 2018

Completed a course on Online Course Design and Development.

UC

Universidad Autónoma de Baja California

Bachelor's Degree in Marketing, Marketing

Bachelor's degree in Marketing from Universidad Autónoma de Baja California.

Tech stack

Software and tools used professionally

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