Looking for a job

Rosa Hisela Arellanes

@rosahiselaarellanes

Commercial sales executive at Editorial Santillana – UNO Internacional, who sustained over 90% account retention and reached annual sales targets of $9–12 million pesos.

Mexico

Message

What I'm looking for

I'm ready to take on a Commercial Management or Commercial Director role focused on sustainable account growth and developing high-performing teams. I'm open to new opportunities.

At Editorial Santillana – UNO Internacional, I managed the end-to-end B2B sales pipeline and met annual sales targets of $9–12 million pesos. I sustained account retention above 90% and converted 70% of qualified prospects.

I worked with owners, directors, and executive committees across seven regions in Mexico to identify growth opportunities and shape solutions for each institution. I also supported leaders through organizational change and the adoption of technological and pedagogical innovation.

At Unilever, I coordinated 14 trainers nationwide and designed commercial training strategies, materials, and tools for regional sales teams. I also analyzed market trends and planned training events and programs.

Earlier, at Pearson Education, I coordinated editorial and graphic design teams developing educational programs. At AMCO International Education Services, I supported key accounts with consultative sales, training solutions, and e-learning materials.

Experience

Work history, roles, and key accomplishments

Senior Sales Consultant / Key Account Manager

Editorial Santillana – UNO Internacional

Oct 2011 - Aug 2026 (14 years 10 months)

Managed end-to-end B2B sales pipeline, achieving annual sales targets of $9–$12 million pesos. Led C-level relationships with owners, directors, and boards across 7 regions, maintaining over 90% portfolio retention and 70% conversion on qualified prospects.

B2B Sales Key Account Management Pipeline Management C Suite Negotiations Customer Retention KPI Analysis EdTech Solutions Go To Market Strategy Team Coordination

Coordinadora Regional de Capacitación Comercial y Desarrollo de Mercado

Unilever

Feb 2010 - Oct 2011 (1 year 8 months)

Coordinated a national team of 14 trainers to ensure product adoption and strengthen consultative selling skills. Designed and implemented commercial training strategies, materials, and tools to improve sales team performance and portfolio knowledge.

training coordination Sales Enablement Market Analysis Event Planning Vendor Management Team Leadership

Especialista en Diseño Instruccional

Pearson Education

Jan 2009 - Jan 2010 (1 year)

Coordinated editorial and graphic design teams to develop educational programs aligned with curriculum standards. Ensured pedagogical quality and commercial viability of each developed program.

Instructional Design Curriculum Development Team Coordination Quality Assurance

Key Account Executive / Coach Académico

AMCO International Education Services

Jan 2005 - Jan 2009 (4 years)

Identified institutional needs and designed training solutions for schools aligned with key account objectives. Strengthened retention and growth of key accounts through consultative selling and developed competency-based courses and materials.

Key Account Management Consultative Selling Training and Development E Learning Event Coordination