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Eric Graham

@ericgraham

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Marketing leader at AMS Schools who cut paid enrollment cost per lead 43% and builds AI-assisted marketing tools.

United States

Message

At AMS Schools, I run paid enrollment marketing across Arizona, Arkansas, and Nevada. I reduced cost per lead 43% and built AI-assisted dashboards to consolidate weekly performance.

At Seeley International, I led Americas marketing and delivered 42% year-over-year revenue growth across 2023–2025. I also built a Salesforce CRM and customer database from scratch, growing the database 220%.

At Jenson USA, I led a performance marketing team and managed a $5M annual marketing budget. Paid channels achieved 8x ROAS, and website conversion rates improved 30% through A/B testing and UX changes.

I built Practix, a team management app for youth mountain bike coaches, using Claude Code, React, TypeScript, Firebase, and Gemini AI. I also serve as Chairman of the Board of the Colorado High School Cycling League.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager, Paid Media

Current

AMS Schools (Academies of Math and Science)

Jan 2026 - Present (9 months)

Run paid enrollment marketing for a charter school network across Arizona, Arkansas, and Nevada. Manage Google Ads, Meta Ads, TikTok Ads, and ChatGPT Ads, reducing overall cost per lead by 43%.

Google Ads Meta Ads TikTokAds ChatGPT Ads Claude Browser Automation AI Assisted Analytics Dashboards

Current

Digital Marketing Manager, Paid Media

Current

AMS Schools (Academies of Math and Science)

Jan 2026 - Present (9 months)

Run paid enrollment marketing for a charter school network across Arizona, Arkansas, and Nevada. Manage Google Ads, Meta Ads, TikTok Ads, and ChatGPT Ads, with English and Spanish campaigns generating enrollment leads across 16 campuses in 3 states.

Google Ads Meta Ads TikTokAds ChatGPT Ads Claude Browser Automation AI Assisted Analytics Dashboards Campaign Optimization

Current

Chairman of the Board

Current

Colorado High School Cycling League

Jan 2020 - Present (6 years 9 months)

Lead board governance for a nonprofit serving 2,200+ student athletes across 90+ school teams. Direct strategic planning, executive oversight, and five-year growth targets.

Board Governance Strategic Planning Executive Oversight Nonprofit Leadership

Current

Chairman of the Board

Current

Colorado High School Cycling League

Jan 2020 - Present (6 years 9 months)

Lead board governance for a nonprofit serving 2,200+ student athletes across 90+ school teams. Direct strategic planning, executive oversight, and five-year growth targets.

Board Governance Strategic Planning Executive Oversight Nonprofit Leadership

Current

Head Coach, Varsity Mountain Biking

Current

Lakewood High School

Jan 2011 - Present (15 years 9 months)

Coach and mentor student athletes, developing performance, team culture, and leadership skills.

Coaching Mentorship Leadership Company Culture

Current

Head Coach, Varsity Mountain Biking

Current

Lakewood High School

Jan 2011 - Present (15 years 9 months)

Coach and mentor student athletes, developing performance, team culture, and leadership skills.

Coaching Mentorship Leadership Company Culture Leadership Development

Senior Director of Strategic Marketing, Americas

Seeley International

Jan 2022 - Jan 2026 (4 years)

Led Americas marketing across residential and commercial markets, including brand, demand generation, contractor network development, and distribution marketing. Delivered 42% year-over-year revenue growth through paid media, co-marketing, TV advertising, and data-driven media planning.

Demand Generation Brand Strategy Paid Media Co Marketing TV Advertising Salesforce CRM Email Marketing SEO Content Strategy

Senior Director of Strategic Marketing, Americas

Seeley International

Jan 2022 - Jan 2026 (4 years)

Led Americas marketing across residential and commercial markets, including brand, demand generation, contractor network development, and distribution marketing. Delivered 42% year-over-year revenue growth across 2023–2025 through paid media, co-marketing, TV advertising, and data-driven media planning.

Demand Generation Brand Strategy Paid Media Co Marketing TV Advertising Data Driven Planning Salesforce CRM Content Strategy SEO

Director of eCommerce and Performance Marketing

Jenson USA

Jan 2021 - Jan 2022 (1 year)

Led a performance marketing team and managed a $5M annual marketing budget for a leading online cycling retailer. Ran paid search, email, SMS, SEO, affiliate, paid social, and loyalty programs, achieving 8x ROAS across paid channels.

Performance Marketing Paid Search Email Marketing SMS Marketing SEO Affiliate Marketing Paid Social Loyalty Programs A B Testing UX Conversion Rate Optimization Budget Management

Director of eCommerce and Performance Marketing

Jenson USA

Jan 2021 - Jan 2022 (1 year)

Paid Search Email Marketing SMS Marketing SEO Affiliate Marketing Paid Social Loyalty Programs A B Testing UX CRO

Director of Marketing, Digital and Social Media

Delta Dental

Jan 2017 - Jan 2021 (4 years)

Led digital and social media teams across 20 state affiliates, 85 social channels, 20 websites, and 20 blogs. Managed an $800K annual budget, using HubSpot for campaign management and Basecamp for team operations.

Digital Marketing Social Media HubSpot Basecamp SEO Content Optimization Conversion Rate Optimization Heatmap Analysis Purchase Path Purchase Flow Optimization Social Media Management

Director of Marketing, Digital and Social Media

Delta Dental

Jan 2017 - Jan 2021 (4 years)

Led digital and social media teams across 20 state affiliates, 85 social channels, 20 websites, and 20 blogs. Grew organic website traffic 60% in under two years through SEO and content optimization.

Digital Marketing Social Media SEO Content Optimization HubSpot Basecamp Heatmap Analysis Conversion Rate Optimization

VP of Digital Marketing

iWeSocial / Zunesis

Jan 2015 - Jan 2017 (2 years)

Led digital and social media programs for enterprise clients including the Denver Broncos, Hewlett Packard, and Peet’s Coffee. Increased paid traffic conversion rates 22% through audience segmentation, Google Ads optimization, and A/B testing.

Digital Marketing Social Media Google Ads Audience Segmentation A B Testing Social Listening

VP of Digital Marketing

iWeSocial / Zunesis

Jan 2015 - Jan 2017 (2 years)

Digital Marketing Social Media Google Ads Audience Segmentation A B Testing Social Listening Lead Generation

Director of Marketing

Automated Marketing Group

Jan 2013 - Jan 2015 (2 years)

Led a full-service agency team of 10 serving 50+ clients across paid media, SEO, email, social, content, and web design. Improved client retention 50%+ through data-driven consultation and grew the agency’s digital-product lead generation 150% through CRO, UX improvements, and clearer messaging.