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erica FreyreEF
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erica Freyre

@ericafreyre

I drive multi-channel B2B demand generation campaigns, marketing operations, and project delivery.

United States
Message

At TPx, I lead end-to-end delivery for product launches, demand generation campaigns, and global content programs, coordinating Marketing, Product, Sales Enablement, Website teams, and external vendors.

I manage 5–10 concurrent workstreams using Asana, Monday, and Notion, maintain a Master Marketing Calendar, and build SOPs, schedules, and communication plans that keep complex marketing execution on track. I also use Salesforce, Account Engagement, ZoomInfo, and ABM frameworks to support lead tracking and revenue-team alignment.

Previously at Xurrent, I executed multi-channel B2B campaigns across the US and Canada and planned company-hosted and sponsored events for more than 500 attendees. I partnered with vendors, sales teams, SDRs, creatives, and leadership on campaign execution, budgets, contracts, reporting, and collateral.

Across several roles at Curaytor, I launched and optimized client advertising campaigns, analyzed performance, created SOPs, trained teams, and delivered marketing assets across Google Ads, Facebook Ads, AdRoll, email, social media, and blog content.

Experience

Work history, roles, and key accomplishments

CU

Internal Marketing Associate

Curaytor

Jan 2019 - Jun 2020 (1 year 5 months)

Managed and created marketing assets for real estate listing promotions, assisted with social media ads and email campaigns, and supported blog content development. Provided analytical performance reports for clients.

Education

Degrees, certifications, and relevant coursework

C.T. Bauer College of Business, University of Houston logoCH

C.T. Bauer College of Business, University of Houston

Bachelor of Business Administration, Marketing

Pursued a Bachelor of Business Administration in Marketing at the C.T. Bauer College of Business, University of Houston.

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