Open to opportunities

Veronica Vidal

@veronicavidal1

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B2B Demand Generation Specialist with expertise in strategic marketing.

United States

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What I'm looking for

I am seeking a dynamic role that fosters creativity and collaboration, allowing me to leverage my marketing expertise while contributing to impactful projects.

I am a B2B Demand Generation Specialist with a Master's in Strategic Marketing and Communications from IE University. My career has been dedicated to developing data-driven marketing strategies that enhance lead generation and improve pipeline quality. At Demandlab, I successfully boosted lead generation by 15% through innovative campaigns and effective communication between marketing and sales teams.

Previously, I served as an Event Marketing Manager at Garth Solutions Inc., where I coordinated logistics for various events and utilized Salesforce for campaign tracking. My efforts resulted in a 15% increase in client retention. I also have experience as a Project Manager and Account Based Marketing Specialist, where I led multi-channel marketing strategies and collaborated with high-growth SaaS companies to optimize their sales funnels.

Experience

Work history, roles, and key accomplishments

Current

B2B Demand Generation Specialist

Current

Demandlab

Sep 2023 - Present (1 year 9 months)

Developed data-driven demand generation campaigns that boosted lead generation by 15% and improved pipeline quality. Ensured resource efficiency while aligning marketing and sales teams on campaign objectives.

Demand Generation Account Based Marketing HubSpot Data Analysis Campaign Management

Event Marketing Manager - Temp

Garth Solutions Inc.

Sep 2022 - Sep 2023 (1 year)

Coordinated logistics for workshops and events, utilizing Salesforce for campaign tracking and lead management. Increased client retention by 15% through effective relationship management.

Event Coordination Salesforce Client Relationship Management Campaign Tracking Reporting

Project Manager - Contract

Livall

Jan 2022 - Jul 2022 (6 months)

Managed vendor relationships and compliance while leading company-wide events. Developed multi-channel marketing strategies to enhance brand visibility.

Project Management Vendor Management Event Planning Marketing Strategy Brand Development

Account Based Marketing and Demand Generation Specialist

SaaSMQL

Sep 2020 - Sep 2021 (1 year)

Conducted market research to identify target audiences, leading to a 35% decrease in acquisition costs. Developed B2B marketing strategies that integrated various channels.

Market Research Account Based Marketing B2B Marketing Campaign Development

Social Media and Web Content Assistant

Charter Wind

Apr 2018 - Mar 2021 (2 years 11 months)

Managed LinkedIn Ads and email campaigns, achieving a 15% increase in lead generation. Enhanced brand visibility through relationships with influencers and SEO-focused content.

Social Media Management Email Marketing SEO Content Creation Lead Generation