Open to opportunities

Emily Handlin

@emilyhandlin

Message

I’m a Product UX Writer turning complex AI and SaaS into clear customer journeys.

Australia

Message

What I'm looking for

I’m looking to join a team where I can lead messaging strategy and conversation design for AI and SaaS products—building scalable, on-brand content systems that simplify complexity and help customers make confident decisions.

I turn complex products into intuitive customer experiences, with 15+ years across enterprise SaaS, AI, and brand. I specialise in messaging strategy, conversation design, and scalable content systems—helping customers make confident decisions from AI-powered features to product launches.

I’ve led high-impact content strategy at Intuit, including messaging for QuickBooks launches and content for US Tap to Pay on iPhone in partnership with Apple (delivering 30+ assets). As Head of Brand & Marketing Design and Content Design Manager, I built and scaled messaging and creative systems across international teams and localisation frameworks (140+ countries), reducing agency spend by US$500K+ while improving speed and quality.

Experience

Work history, roles, and key accomplishments

Current

Founder and Artist

Current

Emily Handlin Studio

Jan 2023 - Present (3 years 6 months)

Built a sell-out art business including brand strategy, web, content creation, social media, exhibitions and email marketing. Managed ecommerce, client relationships, sales, operations and financial admin while integrating AI into creative and content workflows.

Brand Strategy Web Content Creation Social Media Marketing exhibition planning Email Marketing Ecommerce Client Relationships Sales Operations Finance Admin Visual production Marketing Execution

Claude Senior Content Designer

Intuit QuickBooks

Oct 2024 - Jun 2026 (1 year 8 months)

Led content strategy for Intuit’s first ML-powered homepage and Jira personalisation initiative. Defined messaging strategy for the launch of QuickBooks O Workforce and led content strategy for the US launch of Tap to Pay on iPhone, partnering with Apple to deliver 30+ assets.

Content Strategy Messaging Strategy Conversation Design Asset creation Partnering

Head of Brand & Marketing Design

Intuit QuickBooks

Apr 2022 - Nov 2023 (1 year 7 months)

Led the brand experience team across AU, MX, FR, BR and RoW, defining creative strategy and go-to-market campaigns in 11+ languages. Built a high-performing team and scaled creative and messaging systems to bring creative concepting in-house, reducing agency spend by US$500K+ while improving speed and quality.

Brand Experiences Creative Strategy Content Strategy Conversation Design Messaging Systems Brand Campaign Concepting Information Architecture Content Systems

Content Design Manager, APAC

Intuit QuickBooks

Mar 2019 - Feb 2020 (11 months)

Led content design craft across APAC by establishing quality standards that improved consistency, elevated content quality and scaled best practice across product experiences. Contributed to the QuickBooks Voice & Tone system to reflect APAC language, cultural nuance and customer expectations.

Content & Design Quality Standards Voice & Tone Systems Content Strategy

Principal Product Content Designer

Intuit QuickBooks

Aug 2018 - Mar 2019 (7 months)

Applied conversational design UX principles to emerging AI experiences while conducting user research, content testing and iterative design to improve product usability. Conducted cross-channel content audits and UX writing reviews to drive consistency in voice and terminology across customer experience content systems.

Conversation Design AI Experience User Research Cross Channel Auditing UX Writing Content Systems

Senior Product Content Designer

Intuit QuickBooks

Feb 2017 - Aug 2018 (1 year 6 months)

Led messaging strategy for flagship QuickBooks launches and built scalable UX writing and creative systems across 140+ markets. Designed product content for QuickBooks experiences including GST Centre and Bank Feeds to simplify accounting tasks, and reduced agency spend by US$500K+ by bringing creative UX writing in-house.

Messaging Strategy UX Writing Conversation Design Voice & Tone Systems Information Architecture Agency Spend Reduction

Midweight Copywriter

Clemenger BBDO

Jan 2012 - Jan 2015 (3 years)

Wrote integrated campaigns for brands including Hungry Jack's, Virgin Australia and Skittles, including radio and TV copy for Hungry Jack's. Contributed to national product launches, brand campaigns and product naming.

Copywriting Integrated Campaigns Radio And TV Copy Product Naming Product Launches Brand Campaigns Campaign Development