Looking for a job

Xu Lu

@luluxu

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End-to-end product designer and UX researcher, turning ambiguity into buildable solutions.

Australia

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What I'm looking for

I’m looking for a role where I can own end-to-end product design—discovery, research, prototypes, and front-end buildable solutions—working with cross-functional teams to ship tested experiences that improve real user outcomes.

I’m a product designer who works across the full arc—from discovery research and service design through to UX/UI and AI-assisted front-end development. I take products from an ambiguous brief to a tested, buildable solution without losing the thread, centering my work on how people navigate complex systems and decisions.

My experience spans leading end-to-end design at Macquarie University (including redesigning student onboarding journeys for around 30,000 students, plus a mobile app for belonging and community connection) and co-designing a sustainability and traceability product for Big W at frog/Capgemini. I also run an independent practice where I lead UX/UI and front-end development, pairing user research and usability testing with Figma systems and custom websites built in HTML, CSS, and JavaScript—using Claude and ChatGPT to accelerate prototyping and iteration. I hold a Master of Interaction Design and a Master of Social Work, and I bring an emotional, human-centered approach to what people actually need from an experience.

Experience

Work history, roles, and key accomplishments

Current

User Experience Designer

Current

Self-employed

Feb 2024 - Present (2 years 6 months)

Established an independent product (UX/UI) design and web design practice serving wellness practitioners and creative brands — taking on client projects while developing a self-initiated documentary storytelling project.

● Led end-to-end UX/UI design and front-end development for personal brands and digital products, from discovery through to launch.
● Conducted user research, discovery workshops

UX UI Design HTML CSS JavaScript Product Design UI UX Front End Developer Prototyping User Research Systems Thinking Design Workshops Wireframing Responsive Design User Journey Mapping Service blueprints Figma

UX/UI Designer

Liquid Interactive

May 2023 - Aug 2023 (3 months)

● Led discovery for the Climate Activate Decision Support Tool — a complex work flow product for environmental sector stakeholders.
● Conducted stakeholder and user research, turning insights into user flows and product requirements.
● Designed prototypes from low to high fidelity, refining product design as the product developed.
● Worked closely with a cross-functional team to align on requireme

Prototyping UX Research Design Workshops User Experience (UX)User Interface Design Interface Architecture

Service & UX Designer

Macquarie University

May 2022 - May 2023 (1 year)

● Led experience design for the SJET "Starting & Belonging" initiative, focused on improving digital onboarding for new students.
● Conducted user research and synthesised insights into future-state service flows and product requirements.
● Designed and tested web and mobile wireframes, refining navigation, information architecture, and interaction clarity.
● Facilitated co-design, competitor benc

Service blueprints User Journeys UX Research Usability Testing Figma User Centered Design Information Architecture User Interface Design Sketch Service Design Wireframing Prototyping User Experience (UX)

Experience Designer

frog

Apr 2021 - May 2022 (1 year 1 month)

● Conducted qualitative and quantitative research to identify usability gaps across complex digital services.
● Synthesised research insights into user fl ows and interaction requirements aligned with business and technical constraints.
● Designed wireframes and prototypes to validate product direction with stakeholders from NSW Electoral Commission.
● Designed a product solution for Big W to surf

Information Architecture User Interface Design UX Research Wireframing Usability Testing User Centered Design Prototyping Customer Experience Design

Education

Degrees, certifications, and relevant coursework

University of Sydney

Master of Interaction Design & Electronic Arts | Human Computer Interaction

2019 - 2020

- UX & UI (Research, Ideation, Prototyping, Development)
- Design computing (Processing & p5 js - Creative Coding Libraries)
- 3D animation & motion design (Unity 3D, After Effects & Premier Pro, Rhino)
- Front end coding (HTML, CSS, Javascript) - Self-study

The University of Sydney

Master of Interaction Design & Electronic Arts, Human-Computer Interaction (HCI)

2019 - 2020

Completed a Master program focused on interaction design and human-computer interaction (HCI), covering UX/UI research, ideation, prototyping, and front-end coding. Also studied design computing and creative coding, plus motion/3D tools including Unity and After Effects.