Emil Opare

Develop and execute a comprehensive 360-degree marketing activation strategy for CRAFTSMAN, driving full-funnel campaigns that expand the brand’s customer base, accelerate organic growth by 3.3%, and stabilize market share. Lead end-to-end management of email and organic social media strategies, contributing to a 10% increase in average email open rates and a 15% rise in average social engagements

Curated compelling weekly emails for SBD employees and retirees, showcasing best sellers and timely sale reminders, generating over $375,000 in sales and achieving a 592% increase in subscriber enrollment within 28 weeks. Utilized Shopify analytics and Better Reports to establish comprehensive weekly reports for SBD's employee store and guest store.

Created and uploaded content three times a week with the intention of going viral to accomplish exposure for the brand, leading to over 20,000 new followers and 100,000 likes. Researched new social media trends and influential talent to stay up-to-date and engage with current online conversations and audiences.

Master of Science in Marketing Analytics from Towson University, completed in December 2024.

Bachelor of Science in Business Administration from Towson University, completed in December 2023.