Open to opportunities

Emiliana Villeda Sánchez

@emilianavilledasnche

Message

I build brand growth through campaigns, product launches, and experiential marketing.

Mexico

Message

What I'm looking for

I'm looking for a brand or marketing role where I can lead commercial campaigns, product launches, consumer insights, and point-of-sale execution while partnering across sales, agencies, and operations to drive measurable growth.

I've led marketing and commercial campaigns for Merci Insumos Florales, including the Merci Academy educational video series and a BTL experiential event designed to build product awareness and conversion.

At Energym Fitness Center & Enerdrink, I launched an in-house beverage brand from branding and pricing through point-of-sale promotion, while producing retail materials and large-scale activations with 300+ attendees and 20+ partner brands. I also grew Dançarina Dance Studio's active member base from 10 to 60+ clients through local campaigns, experiential activations, and retention programs.

My background spans FMCG, retail, e-commerce, and regional LATAM brand work at Kellanova, where I used Nielsen analysis, campaign performance data, budget tracking, and cross-functional coordination to support the Salty Snacks portfolio and Pringles LATAM Gaming Campaign.

Experience

Work history, roles, and key accomplishments

Current

Marketing Coordinator

Current

Merci Insumos Florales

Jun 2026 - Present (3 months)

Leads end-to-end marketing strategies and commercial campaigns for the brand's e-commerce platform. Designs and executes a 360° marketing strategy integrated with a high-impact BTL experiential event to drive product awareness and commercial conversion.

Digital Marketing Content Strategy BTL Activations E commerce Design Campaign Management

Education

Degrees, certifications, and relevant coursework

Universidad Anáhuac

Bachelor's degree, Strategic Marketing

Pursuing a Bachelor's degree in Strategic Marketing, with graduation expected in December 2025. Recognized with the CENEVAL-EGEL Marketing Outstanding Performance Award.