Elizabeth Ishola

Identified key user drop-off points through funnel analysis and usability testing, leading to a website revamp that increased traffic by 35% and conversion by 20%. Designed and executed growth experiments including promotions, referral programs, and cart recovery strategies, resulting in a 30% increase in monthly sales.

Launched the first version of an AI-powered mental health support platform in collaboration with engineering, design, and content teams, focusing on multilingual capabilities. Used Mixpanel and in-app surveys to identify user pain points, implementing UX improvements that reduced churn rate by 40%.

Conducted 1:1 user interviews and in-app feedback loops to uncover usability gaps, informing feature decisions for a student learning platform. Led wireframing and prototyping sessions in Figma, collaborating with developers to build MVP features aligned with educational objectives.

Translated technical requirements into a user-friendly, drag-and-drop API builder that enabled non-technical users to create APIs without code. Collaborated with engineering and QA teams to manage the end-to-end product development lifecycle, from PRD to feature release.

Ideated and launched a tech career guidance platform for women, featuring a career quiz that matches users to tech stacks and curated learning paths. Built an MVP roadmap and structured a 3-tier value proposition, managing onboarding flow design and early user testing.

Worked with stakeholders to reposition product strategy for a savings and financial planning app aimed at low-income users. Conducted user research to uncover trust and usability barriers, resulting in a redesigned savings flow that reduced drop-offs by 25%.

Studied English Language at the University of Ilorin, Nigeria. This foundational education provided strong communication and analytical skills.

Completed a Diploma in Product Management at Enoverlab Product School, Nigeria. This program equipped me with essential product management methodologies and tools.