Karuti Joy
@karutijoy
I am a product manager driving user-centered B2B SaaS growth across mobile and web.
What I'm looking for
I am a driven Product Manager with over five years' experience building B2B SaaS products across iOS, Android, and web platforms. I focus on user-centered design and data-driven roadmaps to deliver measurable business outcomes.
I have led remote, cross-functional teams across multiple countries, launched a localized mobile app with 300+ active enterprise users in its first quarter, and introduced self-service trials that increased qualified leads by 10%.
My background in product design allows me to implement scalable design systems, reduce development cycles, run robust user research (25+ interviews), and define clear API specifications to ensure consistent cross-platform experiences.
Experience
Work history, roles, and key accomplishments
Product Manager
FieldPro by Optimetriks
May 2023 - Present (2 years 3 months)
Delivered a fully localized B2B mobile app for a new African market, achieving 300+ active enterprise users in the first quarter and reducing support tickets through UX improvements informed by 25+ user interviews.
Product Design Lead
FieldPro by Optimetriks
Dec 2021 - Apr 2023 (1 year 4 months)
Mentored a team of 4 UX designers and implemented a modular mobile design system that reduced developer iteration cycles from 8 days to 6, improving sprint delivery efficiency. Produced 50+ high-fidelity Figma mockups to standardize the design process.
Product Designer
FieldPro by Optimetriks
Jun 2020 - Nov 2021 (1 year 5 months)
Designed and launched multiple B2B SaaS features from concept to deployment, improving product usability and driving higher client engagement through user research and personas.
UI/UX Designer
Oktiqdevelopers
Oct 2018 - Jun 2020 (1 year 8 months)
Delivered UI/UX design work for clients, producing prototypes and visual assets that improved stakeholder presentations and clarified product requirements. Collaborated remotely with teams to align design and delivery.
Education
Degrees, certifications, and relevant coursework
University of Suffolk
Master of Business Administration, Business Administration
Completed a Master of Business Administration at the University of Suffolk in 2024.
Multimedia University of Kenya
Bachelor of Science, Software Engineering
Completed a Bachelor of Science in Software Engineering at Multimedia University of Kenya in 2020.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
karuti.co.kePortfolio
karuti.co.keJob categories
Skills
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