Open to opportunities

oscar ishmael

@oscarishmael

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Growth-focused product manager driving B2B and B2B2C SaaS growth.

Kenya

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What I'm looking for

I seek growth-oriented product roles where I can lead data-driven strategy, build partnerships, scale user acquisition, and deliver measurable impact in FinTech or EdTech.

I am a growth-focused Product Manager with over six years building B2B and B2B2C SaaS products across EdTech and FinTech, focused on using data to drive product and business growth.

At Power Financial Wellness I led partnership and growth initiatives, securing five deals in five months and contributing to ~$100k in quarterly revenue from new users while increasing activation and engagement through behaviour-based segmentation.

At Zeraki I led product strategy and go-to-market efforts that acquired 100,000+ users, raised adoption by 35%, improved customer satisfaction by 30%, and helped scale revenue and market share through partnerships with banks, telcos and government stakeholders.

I also co-founded an events company to connect communities through music and art, and I train early-career sales professionals; I bring cross-functional leadership, data-driven decision making, and a passion for products that expand financial and educational access.

Experience

Work history, roles, and key accomplishments

Current

Growth Product Manager

Current

Power Financial Wellness

Jan 2025 - Present (9 months)

Drove growth strategies and partnerships for a digital employee banking product, securing five partnership deals in five months and adding 1,000+ potential users while increasing activation and engagement by over 2,000 in a single month.

Growth Strategy Partnership Development Activation Data Analysis Retention A B Testing Customer Segmentation

Co-founder & Event Lead

Outside Hangout

Jan 2024 - Dec 2025 (1 year 11 months)

Co-founded an event management company producing quarterly outdoor concerts that attracted 1,700+ attendees each and secured sponsorships exceeding KES 5M through brand partnerships.

Event Management Sponsorship Negotiation Production Partnerships Marketing Community Engagement Budgeting Artist Relations

Sales Trainer

Yusudi

Jan 2023 - Dec 2024 (1 year 11 months)

Delivered part-time sales training at Yusudi Sales Academy, training 30+ young professionals and improving job placement outcomes through practical sales and customer engagement coaching.

Sales Training Stakeholder Management Coaching Communication

Growth Product Manager

Zeraki

Jan 2023 - Dec 2024 (1 year 11 months)

Led product roadmaps and go-to-market for B2B and B2B2C FinTech solutions, raising adoption by 35% and acquiring over 100,000 users through targeted onboarding and acquisition strategies.

Product Strategy Go To Market User Acquisition Onboarding A B Testing Partnerships Analytics

Regional Business Development Manager

Zeraki

Jan 2021 - Dec 2023 (2 years 11 months)

Directed product and growth strategies for B2B finance products, onboarding 2,100+ enterprise clients and contributing to a 45% market share milestone while increasing quarterly revenue through payment plan and segmentation refinements.

Business Development Partnership Management Market Strategy Product Market Fit Revenue Growth Stakeholder Engagement Training

Business Development Operations Manager

Zeraki

Jan 2019 - Dec 2021 (2 years 11 months)

Supported commercial leadership in sales, marketing, and customer experience, launching referral programs and scalable go-to-market strategies that grew users and reduced SDR onboarding time by four days.

Go To Market Sales Operations Referral Programs Process Improvement Onboarding CRM Performance Metrics

Market Research Executive

Ipsos

Jan 2015 - Dec 2016 (1 year 11 months)

Conducted market and social research for multinational clients, delivering insights that guided strategic expansion and improved outreach strategies for clients such as Standard Bank.

Market Research Survey Design Data Analysis Reporting Quantitative Methods

Education

Degrees, certifications, and relevant coursework

Kenyatta University

Bachelor of Science, Statistics and Programming

2013 - 2017

Completed a Bachelor of Science in Statistics and Programming, acquiring quantitative and programming skills applied to product and data-driven decision making.