Eliza Aryee

Owned end-to-end content and growth strategy for an education platform connecting adult learners in England to Ofqual-regulated qualifications, driving awareness, trust, and conversions. Built SEO-led content systems achieving 90+ Rank Math scores and launched the Substack publication 'The Free Course Guide' while directing LinkedIn/Instagram content.

Conducted market and audience research to support targeted marketing and outreach campaigns, qualifying leads to improve targeting accuracy and acquisition efficiency. Built and maintained workflows that improved project coordination and delivery timelines across teams.

Developed and executed brand-aligned social content strategies, managing social presence to improve consistency, engagement, and community interaction. Analyzed content performance and refined strategy to increase reach and engagement.

Created and optimized content to promote products, increasing brand visibility and supporting customer engagement through consistent, targeted social posts. Monitored performance metrics and adjusted content strategy to maintain engagement and relevance.

Supported marketing activities through content planning, customer communication, and campaign coordination. Managed schedules and administrative workflows and maintained organized digital systems to improve daily operational efficiency.

Coordinated administrative and marketing support activities to ensure smooth business operations. Managed communication, documentation, and scheduling across teams and assisted with marketing and content-related tasks as needed.

BSc in Agriculture (Post-Harvest Technology) at the University of Ghana, Legon.