Open to opportunities

Benjamin Salvo

@benjaminsalvo

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Digital Marketing Specialist driving brand growth through strategic excellence.

Ghana

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What I'm looking for

I am looking for a role that fosters creativity and strategic growth, where I can leverage my digital marketing expertise to drive impactful campaigns and enhance brand visibility.

I am a Digital Marketing & Communications Specialist with a proven track record in leading multi-brand strategies across various sectors, including luxury, automotive, and events. My experience encompasses developing and executing content strategies that resonate with target audiences, particularly on platforms like Instagram, TikTok, and YouTube. I thrive on combining creative insights with data-driven execution to achieve measurable results.

In my recent role as Digital Marketing Lead at Cavehouse Communications, I successfully aligned brand voices with audience trends, driving consistent audience growth across multiple brands. My previous positions have equipped me with a robust skill set in social media growth, SEO optimization, and data analytics, allowing me to monitor KPIs effectively and make informed adjustments to campaigns. I am passionate about leveraging technology to enhance digital reach and engagement, as demonstrated during my tenure at Uprise Travel.

With a strong foundation in content creation and strategic planning, I am dedicated to elevating brands through innovative digital marketing solutions. I believe in the power of storytelling and data to connect with audiences and drive brand loyalty.

Experience

Work history, roles, and key accomplishments

Current

Content Contributor

Current

Right for Education (R:Ed)

Jan 2021 - Present (4 years 6 months)

Featured in R:Ed’s 2021 magazine with an article on African protest movements. Contributed content to support educational initiatives.

Research Editorial Educational Content Social Movements

Digital Marketing Lead

Cavehouse Communications

Jan 2024 - Jan 2025 (1 year)

Led content strategy and digital campaigns across five brands, aligning brand voice with audience trends across Instagram, TikTok, and YouTube. Collaborated with production teams to obtain and promote content, behind-the-scenes content, and event coverage, driving consistent audience growth.

Content Strategy Instagram TikTok YouTube Audience Growth Brand Voice

Marketing Coordinator

Uprise Travel

Jan 2023 - Jan 2024 (1 year)

Directed a small team to integrate tech solutions into social media strategy, boosting efficiency and digital reach. Monitored key performance indicators (KPIs), using data analytics tools like Google Analytics to track campaign performance and make data-driven adjustments.

Social Media Strategy Integration KPI Tracking Data Analytics Google Analytics Online Presence Optimization SEO

Marketing Associate

Jiji Online Marketplace / Tonaton

Jan 2020 - Jan 2023 (3 years)

Increased website traffic by over 7% through social media efforts. Analyzed market trends and user behavior to create tailored content that aligned with customer needs, improving lead generation by 20%.

Social Media Marketing Website Traffic Market Trends Content Creation Lead Generation User Behavior Analysis Content Strategy

Content Manager

Ajumatech Consults

Jan 2020 - Jan 2020 (0 months)

Created and maintained the brand’s SEO plan and published content, including blogs and press releases. Achieved a 250% increase in website traffic through thorough semantic core and keyword mapping, optimized meta-tags, and content.

Content Publishing Blog Keyword Mapping

Content Writer

GetDroidTips

Jan 2018 - Jan 2020 (2 years)

Increased website traffic by 5% through targeted content creation and optimization strategies. Created over 100 articles with 100,000 total monthly page views, achieved consistently over 1.5 years.

Content Creation Website Traffic Site Visibility

Education

Degrees, certifications, and relevant coursework

UOP University

BSc Business Administration, Marketing

Currently pursuing a Bachelor of Science in Business Administration with a focus on Marketing. The curriculum includes comprehensive studies in promotion and content creation, preparing for a career in digital marketing.

Semrush

Certificate, Project Management

Completed a Project Management Certificate through Semrush, gaining expertise in project planning, execution, and monitoring. This certification enhanced skills in managing digital marketing initiatives effectively.

Google

Certificate, Digital Marketing

Obtained a Digital Marketing Certificate from Google, covering essential aspects of online marketing. This includes SEO, SEM, social media marketing, and analytics, providing a strong foundation in digital strategies.