Eliseu Ramos
@eliseuramos
Product Designer leading UX/UI for employability platforms and payment experiences—turning research into scalable product journeys.
What I'm looking for
I’ve led end-to-end product design for Universia’s employability platform at Grupo Santander, shaping onboarding flows, user flows, and interactive prototypes for new features and improvements.
At Universia, I collaborate with Product Managers, Engineers, Marketing, and stakeholders to translate user needs and business goals into intuitive, scalable experiences, including UX decisions supported by user insights, product metrics, and business objectives.
Before that, as a freelance Product Designer at Ativo, I designed the UX/UI foundation for Ativo Pay’s proprietary payment gateway prior to launch, taking discovery work from wireframes and prototypes through usability testing and evidence-based roadmap decisions.
Earlier, I built visual systems and marketing/product design in HR-tech and education—delivering campaign and landing page work, scaling key visuals across channels, and supporting brand consistency with tools like Adobe InDesign.
Experience
Work history, roles, and key accomplishments
Product Designer (UX/UI)
Universia Brasil
Jan 2025 - Present (1 year 7 months)
Lead end-to-end product design initiatives for Universia's employability platform, serving 100,000+ registered users. Designed and optimized onboarding experiences, user flows, wireframes, high-fidelity interfaces, and interactive prototypes.
Lead end-to-end product design initiatives for Universia's employability platform, serving 100,000+ registered users.
• Designed and optimized onboarding experiences, user flows, wireframes, high-fidelity interfaces, and interactive prototypes for new features and product improvements.
• Collaborated with Product Managers, Engineers, Marketing, and stakeholders to translate user needs and busin
• Designed the UX/UI foundation for Ativo Pay's proprietary payment gateway prior to launch; the product has since scaled to process R$11.9M in sales, R$55.3M in top-ups, and R$65.6M in payments, growing revenue by 2,095% while maintaining a chargeback rate of just 0.16%.
• Led product discovery and validation through wireframes and high-fidelity interactive prototypes, aligning design decisions
• Delivered end-to-end visual solutions for marketing and product initiatives, maintaining brand consistency and driving a 30% increase in audience engagement across campaigns.
• Designed wireframes and landing pages focused on usability, information hierarchy, and conversion, translating business goals into structured, user-friendly digital experiences.
• Developed and scaled key visu
• Created visual identities and assets for performance campaigns, social media, and events in a fast-growing HR-tech startup environment.
• Produced motion graphics and animated content to drive engagement across digital channels.
Worked as a Designer at Talle, contributing to visual design projects.
Served as Art Director at Art&C Comunicação, overseeing visual direction.
Worked as Art Director at Formato Propaganda, managing visual design tasks.
Served as Art Director at Objectiva Comunicação, handling design and banner creation.
Education
Degrees, certifications, and relevant coursework
Anhanguera Educacional
Postgraduate Degree, Desenvolvimento Front-end
2024 - 2024
Coderhouse
UX/UI Design
2023 - 2023
Universidade Federal de Sergipe
Bachelor's Degree, Graphic Design
2013 - 2018
Bachelor's degree in Graphic Design from Universidade Federal de Sergipe from 2013 to 2018.
Universidade Federal de Sergipe
Graduação, Graphic Design
2013 - 2018
Universidade Federal de Sergipe
Doctorate, Sociologia da Cultura
2017 - 2017
Doctorate in Sociology of Culture from Universidade Federal de Sergipe in 2017.
Universidade Federal de Sergipe
Doutorado, Sociologia da Cultura
Universidade Federal de Sergipe
Mestrado, Sociologia da Cultura
2013 - 2016
Universidade Federal de Sergipe
Master's Degree, Sociologia da Cultura
2013 - 2016
Master's degree in Sociology of Culture from Universidade Federal de Sergipe from 2013 to 2016.
Universidade Federal de Sergipe
Bachelor's Degree, Sociology and Anthropology
2008 - 2013
Bachelor's degree in Sociology and Anthropology from Universidade Federal de Sergipe from 2008 to 2013.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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