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Wesley Lima

@wesleylima

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Experienced Product Designer specializing in UX/UI with leadership skills.

Brazil

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What I'm looking for

I seek a collaborative environment that values innovation, creativity, and growth opportunities.

With 15 years of experience as a Designer, I have dedicated 9 years to UX/UI and Product Design across various sectors including Education, Real Estate, Banking, Medicine, and Consulting. My career has been marked by a strong focus on data-driven design, utilizing product metrics to inform decision-making and enhance user experiences.

I have successfully led end-to-end projects, demonstrating exceptional communication and negotiation skills. Notably, I redefined the Digital Wallet for Itaú Pagos in Paraguay, improving usability through analysis of NPS, Likert, and CSAT metrics. My leadership as a UX Lead/Manager has resulted in a 66% reduction in development time for the Cipa Condomínios & Cipa Imóveis apps, while mentoring new Designers to thrive in the tech industry.

I am passionate about fostering collaboration within teams and employing methodologies like Design Thinking and Agile processes to achieve impactful results. My expertise in tools such as Figma, Adobe Creative Suite, and Google Analytics has been instrumental in delivering high-quality design solutions that resonate with users.

Experience

Work history, roles, and key accomplishments

Current

UI/UX Designer / Product Designer

Current

Gauge

Apr 2021 - Present (4 years 2 months)

Applied the Double Diamond methodology and defined discovery processes, collaborating on primary and secondary research. Designed concepts, wireframes, flows, journeys, and interfaces for web and mobile financial products, conducting usability tests and Nielsen's Heuristics analysis.

Double Diamond Wireframing User Journeys Usability Testing Nielsen'S Heuristics Benchmarking Stakeholder Management

UI/UX Designer Sênior / Product Designer Sênior

Allos

Sep 2022 - Jan 2025 (2 years 4 months)

Led the creation and mediation of dynamics, and designed concepts, wireframes, flows, journeys, and interfaces for web and mobile experiences. Collaborated with product managers, developers, and designers on ClaroPay digital wallet products, conducting improvement analyses and benchmark research.

Wireframing User Journeys Web Design Mobile Design Benchmarking Product Management Stakeholder Management

UI/UX Designer Sênior / Product Designer Sênior

MJV Technology & Innovation

Mar 2022 - Sep 2022 (6 months)

Created and mediated dynamics, and designed concepts, wireframes, flows, journeys, and interfaces for web and mobile experiences. Collaborated with product managers, developers, and designers on ClaroPay digital wallet products, performing improvement analyses and benchmark research.

Wireframing User Journeys Web Design Mobile Design Benchmarking Product Management Stakeholder Management

UI/UX Designer

Eleva Educação

May 2020 - Apr 2021 (11 months)

Analyzed products using Nielsen's Heuristics, conducted improvement analyses, and performed benchmark research. Mapped and documented product rules, created sitemaps and user journeys, and validated stories with POs and stakeholders.

Nielsen'S Heuristics Benchmarking Product Rules Sitemaps User Journeys Stakeholder Management Qualitative Research Quantitative Research Usability Testing

UI/UX Leader

CIPA - Participações e Administração S/A

Jul 2019 - Apr 2020 (9 months)

Applied heuristics and defined components based on Google and iOS guidelines, conducting benchmark research and validating stories with POs. Performed user research and testing in condominiums, advocating for project concepts validated by research and benchmarks.

Google Guidelines IOS Guidelines Benchmarking User Research Usability Testing Stakeholder Management

UI/UX Designer

CIPA - Participações e Administração S/A

Sep 2018 - Jul 2019 (10 months)

Developed user experience-focused interfaces for landing pages, system interfaces, and native/hybrid applications. Created flowcharts, wireframes, visual designs, and navigable prototypes.

User Interface Design Landing Pages Interfaces Flowcharting Wireframes Visual Design Prototyping

UI/UX Designer

Elumini Outdoing IT

Apr 2018 - Sep 2018 (5 months)

Created interactions for navigable prototypes using UXPin to improve stakeholder dialogue. Defined problems, created personas, and refined products with a user-centric approach, developing interfaces for various applications.

UXPin Prototyping User Centric Design Interfaces Wireframes

UI/UX Designer

9bee.it

Nov 2016 - Apr 2018 (1 year 5 months)

Defined problems, created personas, and refined products with a user-centric approach, developing interfaces for various applications. Created flowcharts, wireframes, visual designs, and navigable prototypes.

User Centric Design Interfaces Landing Pages Flowcharting Wireframes Visual Design Prototyping

Graphic Designer Of Interfaces

DR Estúdio

Jan 2016 - Jun 2016 (5 months)

Developed displays for mobile applications and created layouts and interfaces for various UX, UI, and design projects. Produced presentation boards for the Rothier Design Studio portfolio.

Mobile Application Development Layout Design UI Design UX Design Graphic Design