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Leonardo Amorim de AvelarLA
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Leonardo Amorim de Avelar

@leonardoamorimdeavelar

Product & UX designer specializing in fintech, payments, and design systems.

Brazil
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What I'm looking for

I am seeking a UX/Product Design role where I can help design intuitive, user-centered digital products, contribute to design systems, and collaborate with cross-functional teams to deliver meaningful and scalable product experiences.

I am a designer who creates experiences that combine usability, aesthetics, and measurable business results, working at the intersection of UX/UI, product, and graphic design. I transform ideas into web and mobile products and interfaces that delight users and drive growth.

I structured the UX/UI department at my current company and now collaborate directly with product, connecting design, strategy, and operations. I have hands-on experience creating design systems, product flows, and high-fidelity prototypes focused on conversion and usability in payment applications.

Beyond digital products, I develop complete visual identities, graphic materials, and visual campaigns to strengthen brand positioning, and I am an expert user of Figma for design systems and product design workflows.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

PUC-PR logoPU

PUC-PR

Associate Degree in User Experience Design, User Experience (UX) Design

2026 -

Grade: 4.0

Activities and societies: Focused on UX design, usability, interaction design, and digital product creation. Working on projects involving prototyping, interface design, and improving user experience across digital platforms.

Pursuing an Associate Degree in User Experience (UX) Design at Pontifícia Universidade Católica do Paraná (PUC-PR). Focused on user research, interface design, usability, prototyping, and digital product development. Developing skills to design intuitive, user-centered, and scalable digital experiences.

SM

SENAI 'José Ephim Mindlin'

Certificate, Web Design / Front-End

2021 - 2023

Completed a Web Design Front-End program focused on front-end development and web design principles.

EF

Etec Antônio Furlan

Technical Degree, Information Technology

2021 - 2023

Completed a Technical Degree in Information Technology covering practical IT skills and foundational computing concepts.

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