Open to opportunities

Rafaela Caldardo Paroski

@rafaelacaldardoparos

Message

Product Designer focused on UX/UI, research-driven designs that solve problems.

Brazil

Message

What I'm looking for

I seek a user-centered product role where I can lead research-informed design, build design systems, collaborate cross-functionally, and drive measurable improvements in engagement and conversion.

I am a Product Designer with seven years of experience, trained in Graphic Design (UFPR) and postgraduated in User Experience Design (UNESC). I combine visual design, research, and prototyping to deliver meaningful digital products.

My work spans projects for institutions and startups where I built design systems, created high-fidelity interactive prototypes, and led qualitative user research to surface actionable insights. I have contributed to measurable improvements in onboarding, engagement, and revenue.

I am skilled in conducting interviews, usability tests, and benchmarking, and I use tools like Figma and Framer to translate research into polished, navigable experiences. I also bring practical marketing and branding experience, having led rebrands and digital marketing initiatives that expanded reach and credibility.

I am fluent in Portuguese, advanced in English, learning Spanish, and I prioritize cross-functional collaboration to reduce friction and raise product quality. I seek roles where I can contribute to user-centered product strategy and measurable business outcomes.

Experience

Work history, roles, and key accomplishments

UX/UI Designer

Calriz

Apr 2024 - Sep 2024 (5 months)

Collaborated on projects for INEP, SENAI, and PUCPR, developing robust design systems and high-fidelity prototypes; conducted qualitative user interviews to generate actionable usability insights.

Figma Framer Design Systems Prototyping Usability Testing Visual Design

Designer

Registro Ponto

Aug 2023 - Nov 2023 (3 months)

Led rebranding and standardized visual identity, designed a pre-launch mobile app and executed digital marketing strategies that increased monthly social reach by 300+ accounts.

Branding Visual Design Mobile App Design Digital Marketing Social Media Strategy Figma Adobe Illustrator UX Research

Jr. Product Designer

bankme

Sep 2022 - Dec 2022 (3 months)

Identified process gaps that reduced onboarding dropouts by 15% and customer complaints by 20%; implemented workflows that cut task completion time by 20% and improved internal tool efficiency by 40%.

Product & Design Process Improvement UX Research Wireframing Figma Internal Tools User Onboarding

Jr. Product Designer

Pill Digital Pharmacy

Sep 2021 - Sep 2022 (1 year)

Contributed to 950 unique site visits in Q1 post-launch and a 10% revenue increase via a partner page with Bayer; increased add-to-cart rate by 30% and converted 350 customers to subscribers with educational pages.

UX Design Conversion Optimization Figma Wireframes Content & Design User Research HTML Responsive Design Analytics

Graphic Designer

Mellro

Oct 2020 - Jun 2021 (8 months)

Rebuilt brand visual identity leading to a 20% increase in positive brand perception; conducted user interviews and designed end-to-end prototypes that increased session duration by 30%.

Branding Adobe Photoshop Adobe Illustrator User Interviews Prototyping Information Architecture Usability Visual Design