At GastronomyInstitute (Partner of Institut Lyfe), I increased applicant acquisition by 23% for the new academic year and supported the launch of a new educational program. I managed a 220,000 USD marketing budget and digital promotion that generated approximately 3,000 leads per season.
As Executive Director at ITSiberia, I set up a new branch and established its operational processes from scratch. I recruited, onboarded and managed 50 employees, and developed a KPI system and employee motivation framework.
I'm currently a Freelance Strategy Consultant, advising entrepreneurs and companies on management, business processes and business development. I also provide marketing and advertising strategy consulting, drawing on experience across marketing, PR, digital and management.

