Open to opportunities

Elena Aguilar

@elenaaguilar

Message

I’m a Sales & Marketing Analyst turning data into revenue gains.

United States

Message

What I'm looking for

I’m looking for a role where I can build analytics dashboards and optimize media/performance—using SQL and Tableau—to cut waste, improve reach and conversion, and support data-driven decisions across teams.

I’m a Sales & Marketing Analyst with 5+ years driving revenue optimization for Netflix, Paramount, and Hulu digital billboard campaigns and national retail partners. I optimize outdoor and digital advertising by translating impression, reach, and sales signals into practical strategies that reduce costs and improve conversion. At OUTFRONT Media, I supported 200+ placements by analyzing performance patterns, audience reach, and visibility to reallocate media where it mattered most.

Most recently at Ann Taylor, I analyzed multi-category store and loyalty data to improve sales per hour by 23% and reduce stockouts by nearly half, while delivering actionable insights on inventory, pricing, and customer loyalty. I also engineered datasets via DBT (Salesforce/Hubspot to Snowflake) and built interactive dashboards in Tableau and Power BI to strengthen decision-making across teams. Earlier, as a Senior Advertising Performance Analyst at Dars Marketing, I managed $2M+ annual campaign budgets, built standardized reporting and historical databases, and improved campaign ROI from 2.1:1 to 2.8:1.

Experience

Work history, roles, and key accomplishments

Sales & Marketing Analyst

Ann Taylor

Mar 2023 - Nov 2025 (2 years 8 months)

Analyzed multi-category store sales, loyalty, and inventory behavior to improve sales per hour by 23% and reduce stockouts by nearly half. Built DBT-to-Snowflake datasets and Tableau/Power BI dashboards, and delivered A/B testing and merchandising insights that improved conversion by 12%.

DBT Salesforce HubSpot Snowflake Tableau Power BI A B Testing

Digital Marketing Analyst

Outfront Media

Oct 2021 - Mar 2023 (1 year 5 months)

Analyzed digital billboard campaign performance for 50+ clients across Houston and San Antonio using IMS and Broadsign data. Produced weekly reporting and dashboards and used visibility/reach analysis to reallocate underperforming placements, improving weekly reach by 35K impressions and reducing media waste by $120K annually.

Digital Billboard

Senior Advertising Performance Analyst

Dars Marketing

Jun 2012 - Sep 2021 (9 years 3 months)

Analyzed 500+ billboard locations across major Texas markets and built a historical database of CPM and reach by location type to improve campaign ROI from 2.1:1 to 2.8:1. Managed $2M+ annual budget tracking, built standardized Excel templates, and handled permits/verification work using AutoCAD drawings and compliance documentation.

CPM & Reach Analysis ROI Analysis Autocad Permits Compliance Documentation