Elaine Cameron

Founded and served as CEO, importing and supplying insect protein raw materials for UK Pet Food Manufacturers, including Private Label Pets@Home and a new line in the Wainwright Brand. Established strong relationships with pet food buyers and nutritionists, securing over £1 Million in offtake contracts for a farm build project. Defined and executed dynamic strategies encompassing product developme

Contracted by Chef Sam and seconded to KatKin to initiate transfer of D2C business to retail. Established, initiated and managed contracts with major retailers including Pets at Home, Ocado, Zooplus, Morrisons, Tesco, Iceland, Sainsburys, and Pets Corner. Responsible for the entirety of the project including retail sales strategy, account management with customer buying teams, and product retail s

Managed all International Accounts and drove Business Development in Mainland Europe, USA, and Scandinavia. Successfully grew territory sales by 100% in one year, increasing revenue by £500k. Developed the USA agent, growing business from £10k to £100k annually, and doubled Netherlands and Danish Territory Sales by £200k.

Tasked with establishing International sales foundations to increase business sales from £3M to £10M through international expansion into Europe, USA, and Asian Markets. Identified key market opportunities and developed and executed sales strategies. Introduced the company to major retailers including Sainsburys, Wilco, John Lewis, Aldi, and various pet and garden retailers.

Responsible for the development of accounts and territories in Southern and Central Europe, Middle East, and Asia, focusing on the organization's five brands including Mosquito Magnet and Victor. Successfully established strong relationships with over 30 key accounts across territories, exceeding sales targets in 2017 (£1.3M) and doubling previous year's sales in six months in 2018 (£1.2M to £2.5M

Responsible for the development of the company's new OTC business unit and UK private label manufacture customers, serving as brand manager for small animal non-medicinal products and ectoparasiticides. Secured five new supply contracts worth over £10 million within 18 months and pioneered a new initiative to enter online sales channels, generating circa £250,000 in new business. Created and devel

Established sales and marketing plans for the business and product brands, identifying key individuals in the US Pet Industry and developing strong relationships. Played a key role in the New Product Development process from inception to delivery, covering sourcing, supply chain, brand strategy, and channel management across territories from Asia to America. Created and developed a new pet groomin

Responsible for business development, sales, and marketing functions, managing all customer relationships. Successfully managed the introduction and development of a new personal care range of bath and body gift sets for retail in the US market, covering 10 different product ranges worth circa $250,000. Led business development, sales and marketing strategy, product development, and brand communic

Initiated and grew the business, responsible for the day-to-day running of the company and managing the team. Developed and implemented business strategy, key account management, and customer marketing strategies. Built an award-winning creative agency offering a "One Stop Shop" proposition for marketing, design, and advertising, achieving £1.0 Million revenue in the first two years.

Managed hospital executive responsibilities for Searle/Pfizer Pharmaceuticals. This role involved strategic planning and execution within the pharmaceutical sector. Contributed to the company's market presence and product adoption.

Managed marketing initiatives for SPH Property Search. This included developing and implementing marketing strategies to promote property search services. Focused on market outreach and client engagement.

Managed marketing operations for CM Design Consultants. This involved overseeing marketing campaigns and brand positioning. Contributed to the firm's visibility and client acquisition efforts.

Completed a Master of Science in Marketing, focusing on advanced marketing strategies and business development. Gained expertise in market analysis, brand management, and strategic communication.

Grade: 3As 2Bs (Highers), 8A's 1B (O'Grades)

Achieved 3 A's and 2 B's in Highers, demonstrating strong academic performance across various subjects. Completed O'Grades with 8 A's and 1 B, showcasing consistent excellence.

Obtained a Bachelor of Science with a focus on Human Biology, Animal Biology, and Parasitology. Developed a strong scientific foundation relevant to animal health and pharmaceutical industries.