Open to opportunities

Cecily Donal

@cecilydonal

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Results-driven influencer marketing strategist with a passion for storytelling.

United Kingdom

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What I'm looking for

I'm looking for a role that values creativity and cultural relevance, with opportunities for growth and collaboration.

I'm an experienced influencer marketing leader with over 5 years of expertise in creating impactful campaigns across fashion, lifestyle, and education sectors. My passion lies in identifying emerging creators and crafting narratives that resonate with audiences, ensuring that every piece of content feels authentic to its platform. My campaigns have generated over 6 million views and have successfully sold out product lines, showcasing my ability to drive engagement and ROI.

Throughout my career, I have developed and executed influencer-first marketing strategies that align with cultural trends and resonate with Gen Z values. I have a proven track record of launching successful campaigns, such as the 'Tube Girl' activation, which not only achieved significant media coverage but also resulted in a complete sell-out of featured products. My work is characterized by a blend of creativity and data-driven insights, allowing me to monitor and optimize campaign performance effectively.

As a content creator myself, I understand the importance of authenticity and connection in influencer marketing. I regularly engage with industry events, which keeps me at the forefront of trends and allows me to build strong relationships with influential talent. I am committed to mentoring emerging creators and fostering a collaborative environment that drives innovation and success in every campaign.

Experience

Work history, roles, and key accomplishments

Influencer Marketing & Brand Campaigns Manager

GUS Global

Jan 2024 - Jan 2025 (1 year)

Developed and led influencer-first marketing strategies across multiple education brands, positioning them as culturally relevant and digitally progressive. Introduced performance dashboards to monitor campaign ROI, tracking reach, engagement, creator retention, and conversion impact.

Influencer Marketing Brand Strategy Performance Marketing Data Analysis Gen Z Marketing

Influencer & Content Marketing Manager

London College of Contemporary Music (LCCM) + GUS Brands

Jan 2023 - Jan 2024 (1 year)

Launched a student-led ambassador program that generated 3x engagement vs. branded content and contributed to a 28% increase in student enquiries YoY. Secured Mathew Knowles for a student masterclass, resulting in national press coverage on Good Morning Britain and significantly boosting the university’s brand positioning in creative industries.

Influencer Marketing Content Marketing Brand Management Budget Management Team Leadership

Influencer & Content Marketing Lead

Axel Arigato

Jan 2021 - Jan 2023 (2 years)

Built and scaled end-to-end influencer marketing strategy to support seasonal drops, culture-led campaigns, and international product launches. Delivered viral wins, including a TikTok series that achieved 3M+ views and a high-impact collaboration with “Tube Girl” that drove 6M+ views, a 40% increase in TikTok followers, and full sell-out of featured sneakers within 72 hours.

Influencer Marketing Content Strategy UGC Direction

Social Content & Talent Coordinator

Wonderland Magazine

Jan 2019 - Jan 2021 (2 years)

Drove digital audience growth by 25% by curating platform-first content tied to fashion editorials and celebrity features. Coordinated influencer and talent content around cover stories, securing behind-the-scenes exclusives and optimising post timing for engagement.

Social Media Marketing