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Ekaterina Unzhakova

@ekaterinaunzhakova

Marketing Architect at Ugetgoal Inc, structuring growth systems and helping a US FemTech startup secure angel investment.

Russian Federation

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What I'm looking for

I’m looking to transform marketing into a structured system that makes growth predictable, scalable, and self-sustaining. I take a holistic, research- and data-driven approach, focusing on the whole system and long-term efficiency.

At Ugetgoal Inc, I structure investor-aligned positioning and traction narratives to help startups demonstrate market viability for funding. I also created repeatable marketing frameworks and applied them across different industries.

I helped a US FemTech startup secure angel investments by structuring its positioning and early traction strategy. For another client, I increased monthly average revenue by 2.3x and ARPU by 1.6x by restructuring positioning and website content.

Earlier, as a System Analyst at Sportmaster, I designed and optimized enterprise-level systems using SQL, UML, and data modeling. My approach to marketing is grounded in cybernetics, neuroscience, and postgraduate research in Human-Computer Interaction, with a focus on making growth predictable, scalable, and self-sustaining.

Experience

Work history, roles, and key accomplishments

Current

Marketing Architect

Current

Ugetgoal Inc

Jan 2019 - Present (7 years 10 months)

Structured investor-aligned positioning and traction narratives, ensuring startups effectively demonstrated market viability for funding. Created repeatable marketing frameworks and optimized positioning and messaging strategies, increasing revenue for various clients.

Marketing Strategy Positioning Messaging Framework Revenue Growth Marketing Experimentation Hypothesis Testing Audience Research

System Analyst

Sportmaster

Jan 2018 - Jan 2019 (1 year)

Designed and optimized enterprise-level systems, using SQL, UML, and data modeling to improve operational efficiency. Conducted stakeholder interviews with system users to map workflows and uncover inefficiencies.

SQL UML Data Modeling System Design Stakeholder Interviews Workflow Mapping Operational Efficiency

Marketing & UX Research Freelancer

Markswebb, Photoplay, Various

Jan 2013 - Jan 2019 (6 years)

Conducted UX research and behavioral analysis to refine customer personas and journey maps, shaping later marketing decisions. Executed marketing efforts including ads, content production and management, email marketing, and influencer marketing.

UX Research Behavioral Analysis Persona Development Journey Mapping Marketing Execution Content Marketing Email Marketing Influencer Marketing

Entrepreneurial Projects & Early Role

Various

Jan 2005 - Dec 2015 (10 years 11 months)

Worked in project management across web studios (2011–2015). Co-founded and managed a top-rated photo studio (2009–2011) and built and scaled a website development business (2005–2009).

Project Management entrepreneurship Business Development Team Leadership Web Development Photo studio management