Open to opportunities

Eitan Rosenberg

@eitanrosenberg

CMO-level performance marketer blending brand strategy with data-driven e-commerce growth and disciplined customer acquisition.

United States

Message

What I'm looking for

I’m looking to lead founder-friendly growth where I can connect brand storytelling and performance marketing, build scalable acquisition + lifecycle systems, and drive revenue with clean dashboards, disciplined testing, and clear channel accountability.

I’m a CMO-level performance operator with brand instincts, bringing 15+ years leading performance marketing, brand strategy, content, and analytics for complex consumer brands. I’ve managed $370M+ in combined media investment, including $120M+ annually at Sinclair, across sports/gaming, media, and premium multi-location businesses.

I own integrated growth spanning paid media, SEO, content, and digital, with a clear focus on acquisition efficiency and audience development. At Sinclair, I built KPI standards, testing cadence, agency operating rhythms, and executive dashboards that connect marketing activity to measurable business impact.

I’m also a hands-on operator who thrives in founder-led, lean, fast-moving environments—where I can turn product proof into marketing proof, improve conversion and retention systems, and scale with simple, accountable operating structures. From building geo-targeted growth from zero to reducing CPA by 20%+ through structured testing and smart bidding, I consistently connect performance rigor to credible storytelling.

Experience

Work history, roles, and key accomplishments

Current

VP Performance Marketing & Brand

Current

Sinclair

Jan 2021 - Present (5 years 5 months)

Own integrated growth across paid media, SEO, content, and digital brand strategy, managing $120M+ annually with accountability for acquisition efficiency and audience development. Led KPI standards, testing cadence, agency operating rhythms, and executive dashboards connecting marketing activity to business impact.

Performance Marketing Paid Search Paid Social Programmatic Advertising SEO Content Strategy CRM Lifecycle Marketing

Senior Director, Customer Acquisition

888 / Sports Illustrated Sportsbook

Jan 2020 - Jan 2021 (1 year)

Directed full-funnel customer acquisition for a premium sports betting brand across paid search, social, programmatic, landing pages, and state launch plans. Built geo-targeted growth strategies from zero by aligning media investment, segmentation, offer strategy, and launch messaging.

Paid Search Paid Social Programmatic Advertising Landing Page Optimization Geo Targeting Customer Segmentation Offers Strategy Performance Analytics

Head of Performance Marketing

William Hill / Caesars Sportsbook

Jan 2018 - Jan 2020 (2 years)

Scaled acquisition across new market launches, owning paid search, social, display, and campaign measurement for a high-growth sports wagering business. Reduced CPA by 20%+ across core segments within six months through Smart Bidding, audience segmentation, and structured testing.

Paid Search Paid Social Display Advertising Market Segmentation A B Testing Conversion Optimization

VP Performance Marketing

Spark Foundry / Publicis Groupe

Jan 2013 - Jan 2018 (5 years)

Led digital strategy for Fortune 500 consumer brands, managing $250M+ in combined media investment across national and local campaigns. Owned CMO-level planning, QBRs, and performance reviews while translating media data into spend, creative, and customer demand decisions.

Digital Strategy Paid Search Paid Social Programmatic Advertising SEO Content Strategy performance reporting QBRs & Forecasting Team Leadership Marketing Analytics

Founder-side Product Build

Vettor

Developed a sports gaming product concept from zero, including positioning, regulatory-aware consumer framing, investor narrative, and go-to-market strategy. Built a discipline-focused launch plan and audience segmentation approach suited to limited resources and trust-sensitive categories.

Product Positioning Go To Market Strategy Market Segmentation Customer Education Category Strategy Investor Narratives Brand + Performance Integration User Trust & Credibility