Austyn User

Led marketing and SEO strategies for LegalSportsReport, TheLines, and LINEUPS, driving 82% YoY revenue growth in a challenging industry downturn with a downsized team. Spearheaded paid media campaigns across Google Ads, Meta, and programmatic platforms, increasing ROI by 65% through audience segmentation and A/B testing of ad creatives.

Oversaw organic and paid search operations, achieving a 115% YoY increase in first-time deposits (FTDs) through integrated marketing strategies. Managed $500K+ quarterly paid media budgets across PPC, social media, and affiliate channels, improving conversion rates by 45% via data-driven optimizations.

Directed SEO and brand strategy for Bookies.com, increasing organic traffic by 60% through keyword optimization and content restructuring. Launched paid media initiatives, including display and native advertising, boosting lead generation by 35% with a focus on high-intent audiences.

Oversaw organic and paid search operations, achieving a 115% YoY increase in first-time deposits (FTDs) through integrated marketing strategies. Managed $500K+ quarterly paid media budgets across PPC, social media, and affiliate channels, improving conversion rates by 45% via data-driven optimizations.

Founded and managed a sportswriting agency with 45 writers and 8 editors, delivering content for sports betting and iGaming brands. Executed paid content amplification campaigns, increasing client website traffic by 40% through targeted social ads.

Grade: 3.9 GPA, 1520 SAT

Completed high school education with a strong academic record, achieving a 3.9 GPA. Demonstrated strong aptitude in standardized testing with a 1520 SAT score.