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Edwards Olotu

@edwardsolotu

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Marketing communications specialist driving brand awareness and customer engagement.

Nigeria

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What I'm looking for

I am looking for a dynamic role in a forward-thinking company that values innovation and creativity, where I can leverage my skills in marketing and customer engagement to drive growth and success.

I am a marketing communications specialist with a passion for driving brand awareness and customer engagement for innovative businesses. My experience includes crafting compelling content, optimizing SEO, and leveraging CRM systems like HubSpot and Salesforce to elevate brand image. I excel at using data analytics to inform strategic decisions, leading high-performing teams, and fostering partnerships that drive business growth.

Throughout my career, I have successfully executed results-driven sales and marketing initiatives that expand market reach and enhance customer retention. At Arise Capital Management, I spearheaded the implementation of HubSpot CRM, improving lead tracking and increasing conversion rates by 35%. My role as Marketing Manager at Real Homes Furniture saw a 40% increase in revenue through effective sales strategies and innovative marketing campaigns.

Experience

Work history, roles, and key accomplishments

Marketing and Communications Specialist

Arise Capital Management

Jun 2024 - Jul 2024 (1 month)

Spearheaded the implementation of HubSpot CRM, improving lead tracking and increasing conversion rates by 35%. Optimized marketing campaigns using keyword and data analytics, boosting website traffic by 30% and customer engagement by 25%. Conducted market research and consumer surveys, leading to a 20% improvement in targeted marketing effectiveness.

HubSpot SEO Data Analytics Market Research Content Creation CRM Systems Digital Marketing Lead Generation Brand Awareness Customer Engagement

Marketing Manager

Real Homes Furniture

Jan 2024 - Mar 2024 (2 months)

Developed and executed sales strategies that drove a 40% increase in revenue and a 20% improvement in customer retention. Managed the Real Home Furniture Pop-Up Store event, generating direct sales and increasing brand awareness by 30%. Led advanced digital marketing initiatives, driving a 35% increase in lead generation.

Sales Strategies Event Management Digital Marketing Customer Retention Lead Generation B2B Sales Brand Awareness Revenue Partnership Development

Personal Assistant to the COO & Sponsorship Sales Executive

Foreign Investment Network (FIN)

May 2023 - Jul 2023 (2 months)

Coordinated high-impact email marketing campaigns, increasing open rates by 15% and conversion rates by 10%. Negotiated sponsorship deals generating significant profits and expanded the client base by 20% through lead generation efforts.

Email Marketing Sponsorship Negotiation Lead Generation Event Coordination Profit Generation Communication Skills Market Research Customer Engagement Strategic Planning

Customer Success Manager

JirenCollect

Jul 2020 - Aug 2022 (2 years 1 month)

Strengthened client relationships through effective communication, increasing customer satisfaction scores by 30%. Led implementation of customized solutions, boosting product adoption rates by 25% and optimizing customer lifecycle management.

Customer Success Client Relationship Management Communication Skills Customer Satisfaction Lifecycle Management Data Analysis Problem Solving Team Leadership

Junior Customer Success Manager

JirenCollect

Feb 2019 - Jul 2020 (1 year 5 months)

Handled customer inquiries and feedback, maintaining a 95% customer satisfaction rating. Collaborated with cross-functional teams to streamline processes, reducing service resolution time by 20%.