Open to opportunities

Eduardo Jimeno

@eduardojimeno

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Director of Operations driving retail growth through data-led commercial strategy and excellence in store execution.

Colombia

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What I'm looking for

I’m looking for a leadership role where I can run end-to-end operations and commercial growth, own P&L outcomes, and scale retail formats using data-driven decisions, strong field execution, and high-performance teams.

I lead end-to-end operations and commercial growth for convenience stores, aligning daily execution with group standards and business objectives. I own the portfolio’s performance, including full P&L responsibility, cost control, and budget compliance.

My background spans leading global FMCG companies, and I’ve consistently built scalable commercial models that work in high-growth environments. From defining category and pricing strategy to strengthening in-store merchandising and promotional execution, I focus on what drives sustainable results.

I develop and coach multifunctional teams across store and central office, embedding accountability and routines for performance management. I also design operational processes from the ground up—turning strategy into repeatable, measurable ways of working.

Currently, I’m expanding the convenience format in the coastal region, and I generate new revenue streams through partnerships and foodservice concepts. I bring a data-informed, field-backed approach—using KPIs and business analytics to improve customer experience, store layout, and growth outcomes.

Experience

Work history, roles, and key accomplishments

Current

Director of Operations

Current

Grupo Petromil

Feb 2025 - Present (1 year 4 months)

Leads end-to-end operations for the convenience stores vertical, ensuring performance aligns to group objectives and standards. Defines and executes commercial strategy, owns store P&L, drives operational excellence, and expands the network in the coastal region.

P L Ownership Retail Operations Management Category Management Pricing Strategy team development

Key Account Manager

Procter & Gamble

May 2023 - Dec 2024 (1 year 7 months)

Managed strategic key accounts across TAT and wholesale channels in Antioquia, aligning execution with business objectives. Led negotiations with major distributors, coordinated route-to-market plans, and drove brand presence through distributor and activation initiatives.

Key Account Management Sales Strategy Routes To Market Channel Development Cross Functional Collaboration Business Planning Commercial Negotiation

Regional Sales Manager

La Haus

Nov 2021 - Nov 2022 (1 year)

Led the regional sales team for the Caribbean, providing direction, coaching, and performance follow-up. Built and executed the regional sales strategy, managed the sales pipeline, and improved conversion rates through pipeline optimization.

Regional Sales Leadership Sales Pipeline Management Conversion Optimization Team Coaching Account Planning Opportunity Management

Sales Supervisor

Bavaria

Sep 2020 - Oct 2021 (1 year 1 month)

Supervised field sales activities in the traditional channel within the assigned territory, ensuring consistent execution of sales strategies. Provided customer relationship support, monitored commercial performance, and optimized coverage through route planning.

Field Sales Sales Coaching Territory Planning Route Optimization Customer Relationship Management Sales Execution

Cash & Carry Executive

Philip Morris International

Aug 2019 - Sep 2020 (1 year 1 month)

Managed sell-in and sell-out activities in the wholesale channel within the assigned territory. Ensured strong point-of-sale execution, supervised product portfolio commercialization, coordinated merchandising, and supported digital channel development for conventional and reduced-risk products.

Sell In Sell Out Management Wholesale Channel Execution Merchandising Leadership Portfolio Management Reduced Risk Products (RRP)

Commercial Development Specialist

Philip Morris International

Mar 2019 - Jul 2019 (4 months)

Developed and trained the commercial team for the Costa region, ensuring readiness to achieve business goals. Designed sales training programs and regional support under the FFWD methodology to standardize sales approaches and strengthen execution capabilities.

Sales Training Commercial Enablement FFWD Methodology Support Execution Quality

Territory Executive

Philip Morris International

Sep 2017 - Feb 2019 (1 year 5 months)

Led development and growth of the assigned territory by executing plans aligned with business priorities. Monitored KPIs, coordinated trade marketing activities, and supported sell-in/sell-out performance across conventional and reduced-risk product portfolios.

Territory Management KPIs Market Participation Tracking Commercial Planning Conventional & RRP Portfolio Support

Sales Trainee

Philip Morris International

Jan 2017 - Sep 2017 (8 months)

Monitored and analyzed sales KPIs for the Costa region to support performance tracking and decision-making. Produced KPI-based reports and delivered analytical support to convert sales data into actionable insights for business planning.

KPI Analysis Sales Reporting Business Analytics Data Insights Performance Tracking Sales Data Analysis Commercial Support