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ADRIAN PAEZ

@adrianpaez

Commercial sales executive at Coca-Cola Embonor who led teams across traditional, HORECA, and modern channels and improved delivery times by 15%.

Colombia

Message

At Coca-Cola Embonor, I led sales teams across traditional, HORECA, and modern channels. I coordinated coverage across 1,500 customers in the northern zone and improved in-store brand visibility and execution.

At ISM Perú (Big Cola / Cielo / Kriss), I managed a distribution operation with 10 trucks and implemented operational improvements that reduced delivery times by 15%. Earlier, I supported commercial reporting at Lácteos COLUN and data-based oral care marketing decisions at Colgate-Palmolive.

I founded and managed Criollo Sushi in Cali, overseeing the brand's establishment, restaurant opening, sourcing, sales, and administration. I'm currently studying for a Master's in International Trade at Universidad del Valle to strengthen my strategic and global view of business.

Experience

Work history, roles, and key accomplishments

Propietario/Administrador

Criollo Sushi

Jan 2024 - Jan 2026 (2 years)

Funded, legalized, and opened a restaurant in Cali. Led team formation, supply management, sales, and administration.

entrepreneurship Business Administration Team Leadership Supply Chain Sales Management

Supervisor de Ventas – Canal Tradicional y HORECA

Coca-Cola Embonor

Jan 2021 - Dec 2023 (2 years 11 months)

Led a team of 8 salespeople covering 1,500 clients in the northern zone. Increased brand visibility and execution at point of sale, and implemented a rotation strategy for cold equipment to optimize investment.

Sales Management Team Leadership Channel Management Point of Sale KPI Tracking

Supervisor de Ventas – Canal Moderno

Coca-Cola Embonor

Jan 2019 - Dec 2020 (1 year 11 months)

Coordinated a team of 2 executives and 30 merchandisers for retail chains. Improved fill rate and customer service indicators through execution control, and executed promotional campaigns achieving high ROI.

retail management Merchandising Promotional Campaigns Fill Rate Team Coordination

Supervisor de Distribución

ISM Perú

Jan 2018 - Dec 2018 (11 months)

Managed logistics operations with 10 distribution trucks. Implemented operational improvements that reduced delivery times by 15%.

Logistics Management Distribution Operations Improvement Route Optimization

Emprendedor / Propietario

EQUECO Minimarket & Cafetería

Jan 2015 - Dec 2017 (2 years 11 months)

Managed the business comprehensively: operations, purchasing, sales, and finance. Designed menus, managed staff, and implemented customer loyalty strategies.

Business Management Retail Customer Service Menu Design Staff Management

Gestor Comercial – Canal Institucional

Editorial Zig-Zag

Jan 2014 - Dec 2015 (1 year 11 months)

Presented portfolio to educational institutions. Developed pricing strategy and commercial follow-up.

B2B Sales Portfolio Management Pricing Strategy Customer Relationship Management

Analista Comercial – Canal Tradicional y HORECA

Lácteos COLUN

Jan 2012 - Dec 2013 (1 year 11 months)

Prepared reports for commercial management. Supported decision-making on regional goals and coverage.

Commercial Analysis Reporting Data Analysis Decision Support

Asistente de Brand Manager (Oral Care)

Colgate-Palmolive

Jan 2011 - Dec 2012 (1 year 11 months)

Supported the oral care category in operational marketing campaigns. Provided data-driven marketing insights that improved campaign effectiveness and brand positioning.

Marketing Operations Brand Management Data Analysis Nielsen Nielsen Scantrack IBM OLAP