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Eduardo Cezar

@eduardocezar

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Head of CRM at Grupo Prima who grew monthly Citroën sales by 325% and improved lead conversion across six brands.

Brazil

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At Grupo Prima, I took over the CRM operation and increased Citroën’s average monthly sales from 4 to 17 vehicles. I also improved lead conversion across the group’s six brands.

I lead a team of 15 CRM professionals and manage the full sales funnel in Salesforce, from first contact to closed deal. I also run after-sales retention initiatives and multichannel campaigns, and build KPI reports for sales teams and senior management.

Experience

Work history, roles, and key accomplishments

Current

Head of CRM

Current

Grupo Prima

Mar 2025 - Present (1 year 8 months)

Lead a team of 15 CRM professionals for a six-brand automotive dealership group. Increased average monthly sales at Citroën by 325% and improved lead conversion across all brands.

Salesforce CRM Strategy Lead Management Sales Funnel Optimization Customer Retention Aftersales KPI Analysis Multi channel Campaigns WhatsApp Business Email Marketing SMS Marketing

Operations Manager

Sabor de Casa

Jun 2023 - Jan 2025 (1 year 7 months)

Managed suppliers, purchasing, inventory control, finances, and cash flow for daily operations. Coordinated staff scheduling and customer service.

Supplier Management Inventory Control Financial Management Staff Scheduling Customer Service

Corporal

Brazilian Army

Jan 2014 - Dec 2022 (8 years 11 months)

Supervised a team of 19 soldiers, responsible for training, daily task assignments, and performance. Served 8 years in a high-discipline environment with strict standards for reliability and accountability.

Team Leadership Training Task Assignment Performance Management Discipline Accountability