At OrangeX Exchange, I develop strategic partnerships across global markets and built an outbound pipeline covering 800+ creators, trading communities, platforms, affiliate partners and ecosystem companies. I designed performance-based proposals and coordinated two AMA campaigns, supporting partner onboarding with Marketing and Operations.
At NIO, via Shanghai Zhongtong Brand Management, I developed creator strategies across Xiaohongshu, WeChat and Weibo that grew target audience assets by 150%. I also worked on integrated campaigns for vehicle launches, seasonal initiatives, auto shows and cross-brand collaborations.
At Volkswagen China, via Haitian PR, I worked on social media strategy and content operations, contributing to 500K+ annual follower growth and campaigns generating 100M+ content views. Earlier, at Xiaohongshu (RED), I managed personalized recommendation and push strategies with algorithm and moderation teams, improving average notification open rates by 1%.
