Open to opportunities

Elena Wellington

@elenawellington

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Experienced marketing manager with a strong background in brand strategy.

China

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and collaboration.

I am a marketing professional with over 10 years of global brand marketing experience in the hardware products and manufacturing industry. My journey has taken me through various roles, where I have successfully led marketing strategies that resulted in significant revenue growth and brand recognition. At Hypershell, I spearheaded the marketing and sales efforts that generated over USD 2.3 million in preorder revenue and expanded our brand's media coverage to 55 million.

Throughout my career, I have built and managed high-performing teams, developed comprehensive marketing strategies, and executed successful product launches. My tenure at Snapmaker allowed me to establish a global brand strategy from the ground up, leading to the registration of 153 trademarks and 25 patents. I take pride in my ability to analyze market trends and consumer behavior to drive effective marketing campaigns that resonate with target audiences.

My passion lies in creating impactful marketing initiatives that not only elevate brand presence but also foster long-term customer relationships. I am committed to continuous learning and adapting to the ever-evolving marketing landscape, ensuring that my strategies remain innovative and effective.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Sales Head

Current

Hypershell

May 2023 - Jul 2024 (1 year 2 months)

Led the marketing and sales strategy for outdoor mountain exoskeleton products, achieving significant revenue growth and brand visibility. Managed a team, developed business operations, and executed successful marketing campaigns, including participation in major exhibitions.

Marketing Strategy Sales Management Team Leadership Brand Development User Research Product Marketing Budget Management Event Planning

Marketing Manager

Snapmaker

Oct 2020 - Sep 2022 (1 year 11 months)

Developed and executed global brand strategies for a 3-in-1 3D printer, leading to substantial growth in brand recognition and sales. Established a marketing team and managed product launches, achieving high customer retention and significant revenue.

Brand Strategy Team Building Product Marketing Market Analysis Sales Planning Event Management Digital Marketing Data Analysis

Assistant Marketing Manager

Ali Group China

Jul 2019 - Sep 2020 (1 year 2 months)

Managed product marketing and brand communication for multiple brands, overseeing GTM planning and execution of marketing campaigns. Successfully organized events and developed marketing content, contributing to lead generation and brand awareness.

Product Marketing Brand Communications Content Marketing Event Management Business Development Negotiation Marketing Strategy Lead Generation Market Research Team Collaboration

Marketing Specialist

Ali Group China

Oct 2016 - May 2019 (2 years 7 months)

Focused on product marketing and brand communication, executing successful marketing strategies and events. Developed content marketing systems and managed national chef teams to enhance brand visibility and engagement.

Product Marketing Brand Communications Content Marketing Event Management Sales Strategy Team Management Negotiation Marketing Planning Lead Generation

Marketing Intern

JDASoftware(Shanghai) Co., Ltd.

Aug 2014 - Jul 2016 (1 year 11 months)

Assisted in organizing marketing events and managing marketing assets. Collaborated on website redesign and contributed to marketing collateral production.

Event Coordination Marketing Collateral CRM Management Team Collaboration Content Creation Data Entry Communication Skills Time Management

Marketing Specialist

Ringier China

Jan 2016 - Jun 2016 (5 months)

Organized lifestyle events and communication days, managing sponsorships and promotions. Successfully executed marketing campaigns that attracted significant attendance and media coverage.

Event Management Sponsorship Negotiation Team Collaboration Online Marketing Project Management Content Creation CRM Management

Education

Degrees, certifications, and relevant coursework

Shanghai International Studies University

Bachelor of Arts, Spanish Language and Literature

2011 - 2015

Studied Spanish Language and Literature, focusing on language proficiency, literary analysis, and cultural studies. Developed strong communication skills and a deep understanding of Spanish-speaking cultures.