Open to opportunities

Beyza Budakkıran

@beyzabudakkran

Message

I run full-funnel paid acquisition campaigns across Google, Meta, and Apple Search Ads to improve growth efficiency.

Turkey

Message

What I'm looking for

I'm looking for a growth-focused marketing role where I can manage paid acquisition, optimize campaign performance through data and testing, and expand my experience across emerging advertising channels.

At Vunyo, I manage full-funnel paid user acquisition across Google Ads, Meta Ads, and Apple Search Ads, overseeing approximately $20K in monthly media spend across international markets. I continuously optimize budgets, targeting, keywords, campaign structures, and creative tests to improve CPA, ROAS, CTR, engagement, and conversions.

I combine Google Analytics and Excel/Sheets reporting with market research, ASO, and SEO content to identify growth opportunities. My experience also includes campaign execution, lead generation, competitor and SWOT analysis, and innovation projects with startup ecosystems.

Experience

Work history, roles, and key accomplishments

Current

Mobile Marketing Specialist

Current

Vunyo

Apr 2025 - Present (1 year 5 months)

Manage full-funnel paid user acquisition campaigns across Google Ads, Apple Search Ads, and Meta Ads, overseeing approximately $20K in monthly ad spend. Optimize budgets, targeting, and creative testing to improve CPA, ROAS, and CTR.

Google Ads Apple Search Ads Meta Ads Campaign Management User Acquisition CPA Optimization ROAS optimization CTR Optimization Google Analytics Excel A B Testing ASO SEO content Market Research

Business Development Assistant

Locomar

Supported business development and marketing initiatives, contributing directly to campaign execution. Managed outreach communication and lead-generation activities, including cold calling.

Business Development Marketing Lead Generation Cold Calling Outreach

Business Development Assistant

Bir Tıkla Sigorta

Supported marketing activities and contributed to campaign execution. Conducted competitor and SWOT analyses, managed email communication, and contributed to lead generation.

Marketing Competitive Analysis SWOT Analysis Email Communication Lead Generation Business Development

Innovation and Intellectual Property Intern

Aygaz

Supported corporate entrepreneurship and internal innovation projects within the Innovation Department. Organized meetings, workshops, and ideation sessions, and designed pitch decks and infographics.

Innovation Intrapreneurship Workshop Facilitation Pitch Decks Infographics Stakeholder Presentation