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Ebony HillsmanEH
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Ebony Hillsman

@ebonyhillsman

Internal communications leader at Atlanta BeltLine, Inc. who led change communications for an organization-wide Salesforce rollout.

United States
Message

At Atlanta BeltLine, Inc., I advise executive and department leaders on messaging and engagement strategy, preparing talking points, briefings, and Q&A for town halls and stakeholder meetings. I develop campaigns that connect staff, partners, and residents to the organization's vision.

I led the communications and change plan for an organization-wide Salesforce rollout, pairing training content with staged announcements. I also built Asana project management systems and wrote SOPs to standardize content workflows, approvals, and handoffs.

At The Collaborative Firm, I designed communications for DeKalb County Government and built department-wide email infrastructure for leadership announcements, updates, and newsletters. At Birch Communications, I supported the Cbeyond–Birch post-acquisition rebrand and integrated HubSpot with Salesforce.

At CNN–Turner Broadcasting, I directed live production workflows in a 24/7 newsroom and led employee engagement initiatives. I contributed to coverage recognized with the 2005 DuPont Award and 2005 and 2008 Peabody Awards.

Experience

Work history, roles, and key accomplishments

TP
Current

Founder & Digital Media Consultant

The Creative Protocol

Jan 2011 - Present (15 years 10 months)

Advise organizational leaders on communications strategy, brand positioning, communications technology and events. Manage RFQs, sponsorships and procurement for client communications programs.

BC

Digital Marketing Specialist

Birch Communications

Jan 2014 - Jan 2015 (1 year)

Supported communications for the Cbeyond–Birch post-acquisition rebrand, transitioning digital channels and content. Integrated HubSpot with Salesforce and streamlined marketing automation.

Education

Degrees, certifications, and relevant coursework

JU

Jones International University

MBA, Business Communications & Project Management

Pursued an MBA with a focus on Business Communications and Project Management.

Florida A&M University logoFU

Florida A&M University

Bachelor of Science, Broadcast Journalism

Earned a Bachelor of Science in Broadcast Journalism.

General Assembly logoGA

General Assembly

Digital Marketing Certificate, Digital Marketing

Completed a Digital Marketing Certificate program.

HubSpot Academy logoHA

HubSpot Academy

HubSpot Inbound Certification, Inbound Marketing

Earned the HubSpot Inbound Certification.

Tech stack

Software and tools used professionally

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