At Georgia Tech Arts, I lead centralized marketing and communications strategy across performances, exhibitions, grants, partnerships, and Institute initiatives. I built the first unified communications and analytics infrastructure connecting web, email, social media, ticketing, GA4, and conversion tracking.
My digital campaigns increased social visibility by 455%, engagement by 123%, audience growth by 50%, and post link clicks by 5,960% within five months. I also secured 10+ earned media placements, shape executive communications, and establish brand architecture and cross-channel content standards.
Previously, I led digital communications for 60+ YMCA of Metropolitan Atlanta social channels and increased organic reach by 40% through SEO. I bring experience in public-health communications, editorial content, team mentorship, vendor management, and community-focused storytelling.
