Dustin Morden
@dustinmorden
I build customer acquisition funnels and win customers through outbound sales and paid social.
What I'm looking for
I own customer acquisition end to end for Canadian English School, from paid social and landing pages to offer positioning and conversion tracking. I acquire paying private students through boosted Instagram campaigns as the sole channel owner from targeting through close.
I build and iterate landing pages using A/B changes against conversion rather than traffic, and manage Meta campaigns with tracking for spend, lead source, lead-to-paid conversion rate, and cost per acquisition.
Alongside growth work, I've built and retained a book of roughly 25 recurring clients as an English Instructor on Preply, handling my own acquisition, pricing, and retention in a competitive marketplace. I also deliver high-volume one-to-one instruction through DreamHi, where repeat bookings are driven by rapport and consistency.
My sales foundation includes commission-only door-to-door sales at Canadian Property Stars and outbound telesales at Famtel Solutions. I'm targeting an SDR role and bring hands-on cold calling, objection handling, prospecting, and full-cycle closing experience.
Experience
Work history, roles, and key accomplishments
Growth Marketer
Canadian English School
Aug 2025 - Present (1 year)
Own customer acquisition end to end: paid social, landing page, offer positioning, and conversion tracking. Acquired paying private students through boosted Instagram campaigns and managed Meta ad campaigns with tracking for spend, leads, and conversion rates.
Education
Degrees, certifications, and relevant coursework
Georgian College
Diploma in Practical Nursing, Practical Nursing
Completed the Practical Nursing program and obtained RPN licensure in January 2020.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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