Dustin DuBois

Rebranded and redesigned Aspen Dental's entire top-of-funnel digital ecosystem — 400+ pages — from brief to launch in under a year, owning campaign pages, product launches, and touchpoints across the full patient journey.

▪ Drove a 60% increase in time-on-page on core conversion pages through elevated UX flows, refined visual craft, and rigorous journey mapping.
▪ Architected a production-ready

Stepped into a leadership role overseeing a multidisciplinary team of designers, art directors, and UX/UI designers. Owned the creative direction for Aspen Dental's digital ecosystem while building the foundations, research practices, design standards, and cross-functional workflows - that would eventually support a full brand reinvention.

Joined TAG as a senior individual contributor and immediately moved into a leadership track. Established early design standards, contributed to digital campaign work across the Aspen Dental brand, and began laying the groundwork for what would become a full-scale design system. Promoted to Senior Design Lead within a year.

Rauxa brought me in to work on Verizon Wireless. Big brand, high bar, agency pace. I concepted and executed digital campaigns across consumer marketing — social, display, digital — keeping the brand tight while finding the moments where the creative could actually breathe.

Clients include: Tracfone, Straight Talk, Net10, Simple Mobile, Walmart Family Mobile, Total Wireless

As the inaugural hire for Hugo & Cat’s digital design team, I led a team of designers, copywriters, and art directors to create highly effective advertising campaigns and web designs.

► I maintained brand awareness and consistency across platforms and analyze client data to develop data-driven

Clients include: CitiBank, Sprite, The Coca-Cola Company

In this role, I facilitated coordination across teams in support of the creation of concepts and campaigns. We worked to maintain brand consistency while utilizing innovative solutions for digital advertising.

► In an effort to improve Citibank’s application rate, I developed creative that led to a 40% increase.
► When tasked with developi

Clients include: Mars, Nestlé, Glade, Purina

While working as a Freeosk, Inc. Designer, I collaborated with copywriters to create storyboards that reflected the clients’ brand in their voice and style.

► I worked closely with digital teams to deliver high-quality digital deliverables.
► Additionally, I developed videos, animations, and other multimedia solutions, using the Adobe Suite and pitche

As a graphic designer for City Winery, I developed the brand identity for the Riverwalk location and designed solutions to national business needs.

► I developed comprehensive digital assets, multimedia, and print communication solutions and maintained the website using Magento and HTML.

Design all printed communications, including but not limited to annual gala materials, biannual newsletter, annual report, special event invitations, season and program brochures, concert programs, program flyers and posters, and advertisements. Supply graphics for all digital assets, including emails, website and social media. Oversee production of all printed materials, including in-house printi

Assisted guests with directions and provided guidance on attractions.

Achieved perfect attendance and was given the Outstanding Guest Care Award for October 2011.

Create or modify existing design templates, website graphics, social media skins, and email marketing templates

Apply the approved templates and brand to products

Maintain the communications team’s graphics archives

Maintain inventory of master files for all print materials, both online and physically, for the organization

Assist with the development of style guides and design templates

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