Open to opportunities

Everything Alicia User

@everythingaliciauser

Message

I create conversion-focused digital brand experiences and scalable design systems for global consumer brands.

Zimbabwe

Message

What I'm looking for

I'm looking to lead strategic, customer-focused digital design work from concept through production, partnering with cross-functional teams to build scalable brand experiences, design systems, and high-quality creative outcomes.

I've led digital creative for Oral-B and Crest at Publicis Groupe/Saatchi, translating business strategy into large-scale DTC campaigns, interactive shopping experiences, and customer journeys built to drive discovery and conversion.

Across Verizon, The Red Door by Elizabeth Arden, Macy's, and priceline.com, I've taken work from concept through production and QA—shaping visual strategy, responsive web experiences, integrated campaigns, loyalty programs, and eCRM creative.

I build scalable Figma libraries and design systems, present strategic creative direction to senior stakeholders, and mentor designers to strengthen both team capabilities and the quality of the work.

Experience

Work history, roles, and key accomplishments

Senior Digital Designer

Publicis Groupe / Saatchi Zellermayer

Sep 2021 - Jun 2026 (4 years 9 months)

Led creative design and direction for large-scale DTC campaigns across Oral-B and Crest, partnering with P&G's Oral Care brand team. Built and maintained scalable Figma symbol libraries and reusable design components, and developed interactive shopping experiences as part of weekly Agile sprints.

Figma Design Systems Component Libraries Agile Creative Direction Brand Strategy User Experience Visual Design

Visual Designer

Verizon

Sep 2019 - Sep 2021 (2 years)

Developed visual concepts and proof-of-concepts for integrated marketing campaigns across Verizon's digital ecosystem. Owned design from concept through production for web pages and campaign assets, and built scalable design systems and component libraries.

Visual Design Design Systems Component Libraries Adobe Experience Manager Digital Asset Management Creative Direction Figma

Digital Designer

The Red Door by Elizabeth Arden

Nov 2018 - Sep 2019 (10 months)

Collaborated with brand, UX, development, and senior leadership teams to translate the salon and spa rebrand into cohesive digital experiences. Designed high-fidelity responsive website experiences and led website enhancement and A/B testing initiatives.

UX Responsive Design A B Testing Paid Social Web Design Figma

Designer, Credit & Loyalty

Macy's

Feb 2016 - Nov 2018 (2 years 9 months)

Concepted and executed high-volume integrated campaigns across web, eCRM, paid media, direct mail, point-of-sale, and print for Macy's credit card and Star Rewards loyalty programs. Translated marketing and business objectives into cohesive customer-facing creative across multiple channels.

Integrated Campaigns Direct Mail Print Visual Design Storytelling

Junior Art Director

Priceline.com

Aug 2015 - Feb 2016 (6 months)

Developed promotional and campaign creative across priceline.com and social channels, providing art direction and hands-on execution across digital, paid media, print, and internal communications. Created design for the priceline.com Rewards™ Visa® program and concepted sweepstakes landing pages.

Art Direction Digital Design Paid Media Print Landing Pages Internal Communications