Dustin Deling
@dustindeling
I lead paid media programs that improve ROAS, reduce CPA, and scale growth.
United StatesWhat I'm looking for
I lead paid media strategy at the Star Tribune, overseeing 100+ paid media accounts and $9.5M in spend while directing a team of seven SEM and SEO specialists.
I've built digital marketing strategies across NordicClick, Shift7, DecksDirect, Windmill Strategy, Voro, and freelance client work. At DecksDirect, I led Google Shopping feed integration that generated $150,000 in incremental weekly revenue and directed SEO strategy that achieved #1 market share for decking-related search terms.
I combine GA4, SQL, A/B experimentation, AI-driven workflows, and automation to turn campaign data into repeatable growth, partnering with analytics, business, and senior stakeholders.
Experience
Work history, roles, and key accomplishments
Paid Media Manager
Star Tribune
Aug 2022 - Present (4 years)
Directs a team of 7 SEM & SEO specialists and owns strategic and budget oversight for 100+ paid media accounts totaling $9.5M in spend. Partners cross-functionally to translate campaign data into actionable insights.
Director of Digital Marketing
NordicClick
Aug 2022 - Present (4 years)
Directed cross-functional teams through planning and execution of marketing initiatives, ensuring alignment with business goals. Built relationships with stakeholders across a matrixed client and agency structure.
Digital Marketing Manager
Shift7, a Merkle Company
Nov 2021 - Jul 2022 (8 months)
Led and managed teams to plan and implement project tasks meeting timelines and exceeding expectations. Established relationships with key stakeholders for successful execution of marketing initiatives.
Digital Marketing Manager
DecksDirect
Apr 2021 - Oct 2021 (6 months)
Directed end-to-end digital marketing strategy, providing strategic direction and coaching to internal team members and agency partners. Led Google Shopping feed strategy generating $150,000 in incremental weekly revenue and directed SEO strategy achieving #1 market share for decking-related search terms.
Digital Marketing Manager
Windmill Strategy
Jun 2020 - Nov 2020 (5 months)
Directed digital marketing strategy and provided strategic direction and coaching to internal team members and agency partners.
Digital Media Manager
Voro
Oct 2018 - Apr 2020 (1 year 6 months)
Managed digital media campaigns and strategies.
Digital Strategist
Freelance Core Exteriors
Oct 2016 - Mar 2020 (3 years 5 months)
Provided digital strategy consulting services.
Sr. Digital Strategist
Modern Climate
Jul 2018 - Oct 2018 (3 months)
Led digital strategy initiatives.
Sr. Digital Marketing Specialist
PARQA
Jul 2017 - Jul 2018 (1 year)
Managed digital marketing campaigns and strategies.
Sr. Digital Marketing Specialist
Perrill
Feb 2016 - Jul 2017 (1 year 5 months)
Managed digital marketing campaigns and strategies.
Digital Marketing Specialist
Perrill
Feb 2015 - Jun 2016 (1 year 4 months)
Executed digital marketing campaigns and strategies.
Digital Marketing Associate
Revo Brand Group
Jan 2014 - Feb 2015 (1 year 1 month)
Assisted in digital marketing activities.
Education
Degrees, certifications, and relevant coursework
Minnesota State University, Mankato
Bachelor of Science, Communication Studies, Psychology
Pursued a Bachelor of Science degree with a double major in Communication Studies and Psychology.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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