Durga Dasgupta

I'm a digital content strategist and social media lead based in Kolkata, with hands-on experience running end-to-end content operations across Instagram, TikTok, Facebook, and LinkedIn. I specialise in Reels-first content strategy, community engagement, and translating performance data into content decisions that actually move numbers.

Most recently I've been leading digital content and engagement at Empower Desk, managing full publishing cycles across platforms using Buffer and AI-driven planning tools, handling moderation, and coordinating with distributed global teams. Alongside that I've worked as editorial lead at Mercuri Magazine, running newsletter campaigns on Mailchimp, mentoring contributors, and doing competitor and trend research to drive platform visibility. At Weavers Studio I handled market and audience research, turning complex archival data into public-facing brand narratives and optimising internal workflows by around 30%.

My strength is in understanding what an audience actually responds to, not just what looks good on a content calendar. I track saves, shares, and engagement patterns to figure out what's genuinely landing and adjust strategy accordingly.

Beyond social, I have a background in large-scale project coordination. I directed the installation of 700+ artworks at Birla Academy of Art and Culture within a 48-hour window for an audience of 1,500+, and produced a research-based animated documentary that drew over 1,000 viewers at Patha Bhavan.

I'm drawn to fast-moving environments where I have real ownership over outcomes, and I'm particularly interested in content at the intersection of AI tools and consumer-facing products.