Samadrita Chakraborty

I am a content marketing and communication specialist with over four years of experience in crafting engaging, SEO-driven content across the EdTech, creative, and B2B sectors. My journey has been marked by a proven track record of increasing digital engagement through blogs, social media campaigns, video scripts, and website content. I excel in managing end-to-end content strategy, storytelling, and brand voice alignment, ensuring that every piece of content resonates with the target audience.

In my recent role as a Content Marketer at Classe365, I created TOFU, MOFU, and BOFU blogs tailored for education and SaaS audiences. My ability to optimize blog and social content for SEO and lead generation has been instrumental in collaborating with sales teams to align messaging across customer journeys. Previously, as a Marketing and Communications Executive at Emami Art, I took charge of end-to-end campaign execution, from ideation to publication, enhancing audience engagement through visual creatives and strategic email marketing.

My diverse experience also includes roles as a Content Writer and Copywriter, where I transitioned from SEO to full-stack copywriting, adapting content for various platforms. I have developed a strong grasp of brand positioning and audience psychology in EdTech, and I am passionate about creating content that not only informs but also inspires action.