Open to opportunities

Samadrita Chakraborty

@samadritachakraborty

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Content marketing specialist with a passion for engaging storytelling.

India

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What I'm looking for

I seek a dynamic role in a creative environment where I can leverage my content expertise to drive engagement and brand growth.

I am a content marketing and communication specialist with over 4 years of experience in crafting engaging, SEO-driven content across various sectors including EdTech, creative, and B2B. My proven track record includes increasing digital engagement through social media campaigns, video scripts, blogs, and website content. I excel in managing end-to-end content strategy, storytelling, and brand voice alignment.

In my recent role as a Content Marketer at Classe365, I managed social media and community engagement, ideated creatives, and created SEO-optimized blogs for education and SaaS audiences. My previous experience as a Marketing & Communications Executive at Emami Art & Kolkata Centre for Creativity allowed me to take charge of campaign execution, manage PR communications, and enhance audience engagement through various media channels.

With a strong foundation in strategic communication and brand building, I have transitioned from SEO to full-stack copywriting, adapting content for platforms like Meta, LinkedIn, and Google Ads. I am passionate about creating content that resonates with audiences and drives engagement.

Experience

Work history, roles, and key accomplishments

Content Marketer (B2B)

Classe365

Aug 2024 - Apr 2025 (8 months)

Created top-of-funnel, middle-of-funnel, and bottom-of-funnel blogs for education and SaaS audiences. Optimized blog and social content for SEO and lead generation, collaborating with sales teams to align messaging across customer journeys.

Content Marketing SEO Lead Generation Sales Alignment Content Strategy SaaS Education Technology HubSpot SEMrush Google Docs

Marketing & Communications Executive (B2C)

Emami Art & Kolkata Centre for Creativity

Jan 2023 - Jul 2024 (1 year 6 months)

Managed end-to-end campaign execution, from ideation to publication across various platforms. Created visual creatives using Canva, managed email marketing via MailChimp, and maintained listings on Artsy and Artlogic.

Campaign Management Email Marketing Event Management Public Speaking Canva Mailchimp Artsy Artlogic

Content Writer & Copywriter (B2B & B2C)

Futurense Technologies

Jan 2022 - Dec 2022 (11 months)

Transitioned from SEO to full-stack copywriting, adapting content for platforms like Meta, LinkedIn, and Google Ads. Wrote social media copies, ad scripts, and blogs for third-party education sites, aligning with funnel strategy.

Copywriting SEO Social Media Marketing Audience Psychology Edtech LinkedIn Google Ads

Website Content & Digital Content Writer (B2C)

JR Technologies

Aug 2020 - Dec 2021 (1 year 4 months)

Built a strong foundation in search engine optimized content by writing high-ranking blogs and web pages. Delivered content tailored to international markets, adapting to varying tones and brand voices.

Content Writing Content Keyword Research Content Strategy On Page SEO Off Page SEO Content Analytics WordPress Grammarly

Content Writer (B2C)

JR Technologies

Aug 2020 - Dec 2021 (1 year 4 months)

Built a strong foundation in SEO content by writing high-ranking blogs and web pages. Delivered content tailored to international markets, adapting to varying tones and brand voices.

SEO Content Writing Keyword Research On Page SEO Off Page SEO Research Intensive Writing Digital Marketing

Education

Degrees, certifications, and relevant coursework

Jadavpur University

Master’s in Film Studies, Film Studies

Completed a postgraduate program focusing on film studies. Gained in-depth knowledge of cinematic theories, history, and production.

University of Calcutta

B.A. (Hons) in English Literature, English Literature

Undertook an undergraduate degree with honors in English Literature. Developed strong analytical, research, and writing skills through comprehensive study of literary works.