Aarti Balaji

I’m a multi-platform social media strategist and visual designer focused on content strategy, audience growth, and analytics-driven engagement. I translate brand identity into cohesive plans—turning narratives into platform-specific creative that performs.

In my recent roles, I’ve led content strategy and creation across Instagram, LinkedIn, and Pinterest, designing short-form content and carousel storyboards. I leverage analytics to identify high-performing ideas, optimize posting strategies, and improve organic reach and conversion rates.

Working in social media management, I have supported and developed multi-platform campaigns and strengthened digital presence through data-driven planning. I built editorial calendars, collaborated with editorial/marketing/community stakeholders, and analyzed campaign metrics to guide future strategy.

Earlier in my career, I supported publishing and client relations by managing author communications and content production processes, improving publishing efficiency by 30%. I have also worked as a researcher and writer on art, culture, and policy—connecting digital culture insights to thought leadership and public narratives.